Black Wolf vs Kelty:Which is more popular?
In September 2026, Black Wolf had more branded searches than Kelty among camping gear brands worldwide. Black Wolf had about 74,000 branded searches, while Kelty had 27,100. Black Wolf made up 16.1% of all camping gear brand searches we track, and Kelty accounted for 5.9%. When we asked ChatGPT and Google AI Overviews about camping gear brands, Kelty appeared in three of the five answers and Black Wolf in none.
Who do people search for more?
Black Wolf, about 3 searches for every 1 for Kelty
Who does AI mention more?
Kelty, mentioned in 3 of 5 answers, Black Wolf in 0
Who does AI recommend more?
Kelty, the only one of the two named
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Top camping gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kelty was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Black Wolf did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
REI Co-op5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Kelty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping gear brands
5 answers
Asked ChatGPT
“Which camping gear brand should I buy?”
Asked ChatGPT
“What are the best camping gear brands?”
Asked ChatGPT
“What's the best camping gear brand for a campsite setup?”
Searched Google, AI Overview
“camping gear”
Searched Google, AI Overview
“outdoor gear for camping”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Black Wolf or Kelty more popular in search?
This chart shows how often people search Google for Black Wolf and Kelty by name. Each line represents a brand's share of searches for all seven camping gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Black Wolf, Kelty. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Black Wolf | REI Co-op | Big Agnes | Kelty | OZtrail | Companion |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 20.7% | 13.9% | 5.1% | 5.1% | 2.8% | 0.09% |
| Nov 2025 | 50% | 16.2% | 19.7% | 4.9% | 5.9% | 3.2% | 0.06% |
| Dec 2025 | 51.2% | 16.8% | 20.4% | 4.1% | 4.1% | 3.4% | 0.06% |
| Jan 2026 | 53.4% | 16.6% | 16.6% | 5% | 5% | 3.3% | 0.08% |
| Feb 2026 | 50.4% | 20% | 16.4% | 6% | 4.9% | 2.2% | 0.11% |
| Mar 2026 | 52.7% | 16.9% | 16.9% | 6.2% | 5% | 2.3% | 0.09% |
| Apr 2026 | 56.6% | 14.5% | 14.5% | 6.5% | 5.3% | 2.4% | 0.1% |
| May 2026 | 53% | 15.9% | 15.9% | 7.1% | 5.8% | 2.1% | 0.09% |
| Jun 2026 | 58.6% | 14% | 14% | 6.3% | 5.1% | 1.9% | 0.08% |
| Jul 2026 | 57.1% | 13.7% | 13.7% | 7.5% | 6.1% | 1.8% | 0.09% |
| Aug 2026 | 53.6% | 15.7% | 15.7% | 7% | 5.7% | 2.1% | 0.08% |
| Sep 2026 | 52.6% | 16.1% | 16.1% | 5.9% | 5.9% | 3.2% | 0.09% |
How has the Black Wolf and Kelty comparison changed over the last 12 months?
3 findings
- Black Wolf was ahead of Kelty in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Wolf’s share of searches among camping gear brands worldwide moved from 20.7% to 16.1%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 12 months ending September 2026, Kelty’s share of searches among camping gear brands worldwide moved from 5.1% to 5.9%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for camping gear brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black Wolf’s and Kelty’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Wolf
1 branded search term
- black wolf
Kelty
1 branded search term
- kelty
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