How popular isBlack Wolf in search?
In September 2026, there were an estimated 74K branded searches for Black Wolf worldwide which is down 32.7% over the last 12 months. Black Wolf holds 22.4% estimated Share of Search among camping gear brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which camping gear brands compete with Black Wolf?
Share of Search by month for Coleman, Black Wolf, OZtrail. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Black Wolf | OZtrail | Companion |
|---|---|---|---|---|
| Oct 2025 | 69% | 27.2% | 3.7% | 0.12% |
| Nov 2025 | 71.9% | 23.3% | 4.7% | 0.09% |
| Dec 2025 | 71.7% | 23.5% | 4.7% | 0.09% |
| Jan 2026 | 72.8% | 22.6% | 4.5% | 0.1% |
| Feb 2026 | 69.3% | 27.5% | 3% | 0.16% |
| Mar 2026 | 73.3% | 23.4% | 3.1% | 0.12% |
| Apr 2026 | 76.9% | 19.8% | 3.2% | 0.14% |
| May 2026 | 74.5% | 22.4% | 3% | 0.13% |
| Jun 2026 | 78.5% | 18.8% | 2.5% | 0.11% |
| Jul 2026 | 78.5% | 18.8% | 2.5% | 0.13% |
| Aug 2026 | 75% | 22% | 2.9% | 0.11% |
| Sep 2026 | 73% | 22.4% | 4.5% | 0.12% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73% | 241K | -21.8% | -2 points | |
| 2, held 2nd | 22.4% | 74K | -18.2% | +0.4 points | |
| 3, held 3rd | 4.5% | 14.8K | +22.3% | +1.5 points | |
| 4, held 4th | 0.12% | 410 | -6.8% | 0 points |
1.
Coleman
73%
Held 1st. 241K estimated branded searches, -21.8% vs prior month. Share -2 points.
22.4%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
3.
OZtrail4.5%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
0.12%
Held 4th. 410 estimated branded searches, -6.8% vs prior month. Share 0 points.
Compare search popularity between Black Wolf and its closest rivals
Every comparison with Black Wolf
3 comparisons
How has branded search demand for Black Wolf changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Black Wolf worldwide fell from 110K to 74K.
- Across the 12 months ending September 2026, Black Wolf’s estimated Share of Search among camping gear brands worldwide decreased from 27.2% to 22.4%.
- Across the 12 months ending September 2026, Black Wolf’s estimated Share of Search among camping gear brands worldwide peaked at 27.5% in February 2026 and was lowest at 18.8% in July 2026.
How did search popularity change for camping gear brands worldwide in September 2026?
4 changes
In September 2026, OZtrail gained estimated Share of Search among camping gear brands worldwide, from 2.9% to 4.5%.
In September 2026, Coleman lost estimated Share of Search among camping gear brands worldwide, from 75% to 73%.
Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026.
How is Black Wolf measured?
Brandwave collects information about searches that people make online using Black Wolf’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- black wolf
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