How popular isColeman in search?
In September 2026, there were an estimated 241K branded searches for Coleman worldwide which is down 13.5% over the last 12 months. Coleman holds 73% estimated Share of Search among camping gear brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Coleman73%
Black Wolf22.4%
OZtrail4.5%
Companion0.12%
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Which camping gear brands compete with Coleman?
Share of Search by month for Coleman, Black Wolf, OZtrail. The figures are in the table below the chart.
View monthly share of search table
| Month | Coleman | Black Wolf | OZtrail | Companion |
|---|---|---|---|---|
| Oct 2025 | 69% | 27.2% | 3.7% | 0.12% |
| Nov 2025 | 71.9% | 23.3% | 4.7% | 0.09% |
| Dec 2025 | 71.7% | 23.5% | 4.7% | 0.09% |
| Jan 2026 | 72.8% | 22.6% | 4.5% | 0.1% |
| Feb 2026 | 69.3% | 27.5% | 3% | 0.16% |
| Mar 2026 | 73.3% | 23.4% | 3.1% | 0.12% |
| Apr 2026 | 76.9% | 19.8% | 3.2% | 0.14% |
| May 2026 | 74.5% | 22.4% | 3% | 0.13% |
| Jun 2026 | 78.5% | 18.8% | 2.5% | 0.11% |
| Jul 2026 | 78.5% | 18.8% | 2.5% | 0.13% |
| Aug 2026 | 75% | 22% | 2.9% | 0.11% |
| Sep 2026 | 73% | 22.4% | 4.5% | 0.12% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73% | 241K | -21.8% | -2 points | |
| 2, held 2nd | 22.4% | 74K | -18.2% | +0.4 points | |
| 3, held 3rd | 4.5% | 14.8K | +22.3% | +1.5 points | |
| 4, held 4th | 0.12% | 410 | -6.8% | 0 points |
1.
73%
Held 1st. 241K estimated branded searches, -21.8% vs prior month. Share -2 points.
22.4%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share +0.4 points.
3.
OZtrail4.5%
Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +1.5 points.
0.12%
Held 4th. 410 estimated branded searches, -6.8% vs prior month. Share 0 points.
Compare search popularity between Coleman and its closest rivals
Every comparison with Coleman
46 comparisons
- Black Diamond vs Coleman
- Coleman vs Soto
- Coleman vs Kathmandu
- Carhartt vs Coleman
- Coleman vs Columbia
- Coleman vs DeWalt
- Coleman vs Hydro Flask
- Coleman vs KitchenAid
- Coleman vs Lynx
- Coleman vs Weber
- Bestway vs Coleman
- Coleman vs Cuisinart
- Coleman vs Lumos
- Coleman vs Igloo
- Coleman vs Macpac
- Coleman vs Corkcicle
- Coleman vs Intex
- Coleman vs Jetboil
- Coleman vs Napoleon
- Coleman vs Dometic
- Coleman vs Pit Boss
- Coleman vs Traeger
- Black Wolf vs Coleman
- Coleman vs Lay-Z-Spa
- Coleman vs Sealy
- Coleman vs Pelican
- Big Agnes vs Coleman
- Body Glove vs Coleman
- Coleman vs Primus
- BioLite vs Coleman
- Coleman vs Goal Zero
- Coleman vs Helinox
- Coleman vs OZtrail
- Coleman vs Fenix
- Coleman vs Summer Waves
- Coleman vs GCI Outdoor
- Coleman vs Vango
- Coleman vs LuminAID
- Coleman vs Doughboy
- Coleman vs MSR
- Coleman vs Icey-Tek
- Coleman vs Outwell
- Coleman vs YETI
- Coleman vs Companion
- Coleman vs Wanderer
- Coleman vs Kampa
How has branded search demand for Coleman changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Coleman worldwide fell from 279K to 241K.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among camping gear brands worldwide increased from 69% to 73%.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among camping gear brands worldwide peaked at 78.5% in June 2026 and was lowest at 69% in October 2025.
How did search popularity change for camping gear brands worldwide in September 2026?
4 changes
In September 2026, OZtrail gained estimated Share of Search among camping gear brands worldwide, from 2.9% to 4.5%.
In September 2026, Coleman lost estimated Share of Search among camping gear brands worldwide, from 75% to 73%.
Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
Estimated monthly branded searches for Companion worldwide fell 16.3% over 12 measured months, from 490 to 410 in September 2026.
Where does Coleman compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Gas grill brands | 4th of 6 | 7.7% | Show ranking |
| Backpack cooler brands | 4th of 7 | 12.3% | Show ranking |
| Portable grill brands | 2nd of 6 | 15.1% | Show ranking |
| Cool box brands | 2nd of 6 | 17.8% | Show ranking |
| Camping tent brands | 2nd of 5 | 25.2% | Show ranking |
| Camping chair brands | 2nd of 5 | 25.6% | Show ranking |
| Camping lantern brands | 2nd of 5 | 29.8% | Show ranking |
| Camping stove brands | 2nd of 5 | 32.2% | Show ranking |
| Gas canister brands | 2nd of 5 | 32.2% | Show ranking |
| Camping lanterns | 2nd of 6 | 36.3% | Show ranking |
| Swimming pool brands | 1st of 6 | 36.2% | Show ranking |
| Air mattress brands | 1st of 4 | 38.2% | Show ranking |
| Fuel canister brands | 1st of 4 | 63.3% | Show ranking |
| Ice box brands | 1st of 3 | 57.7% | Show ranking |
| Camping gear brands | 1st of 4 | 73% | Shown above |
| Camping furniture | 1st of 6 | 86.6% | Show ranking |
| Beach chair brands | 1st of 3 | 82.9% | Show ranking |
How is Coleman measured?
Brandwave collects information about searches that people make online using Coleman’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- coleman
- coleman camping stove
- coleman tent
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