Brandwave

Coleman vs Thursday Pools:Which is more popular?

In September 2026, Coleman had more branded searches than Thursday Pools among swimming pool brands worldwide. Coleman had about 201,000 branded searches, while Thursday Pools had 3,600. Coleman made up 35.2% of all swimming pool brand searches we track, and Thursday Pools accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about swimming pool brands, Thursday Pools appeared in two of the five answers and Coleman in one. Thursday Pools was mentioned before Coleman in two out of three answers that named either.

Among swimming pool brands worldwide in September 2026

Who do people search for more?

Coleman, about 56 searches for every 1 for Thursday Pools

Coleman 201K searchesThursday Pools 3.6K searches

Who does AI mention more?

Thursday Pools, mentioned in 2 of 5 answers, Coleman in 1

Thursday Pools in 2 of 5Coleman in 1 of 5

Who does AI recommend more?

Thursday Pools, named ahead of Coleman in 2 of 3 answers

Thursday Pools first in 2Coleman first in 1

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Top swimming pool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thursday Pools was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coleman was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Thursday Pools was listed before Coleman in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Intex1st
  2. Latham Pools2nd
  3. Thursday Pools3rd
  4. Doughboy4th
  5. Bestway5th
  6. Coleman6th
  7. Lay-Z-Spa–
  8. Summer Waves–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Intex5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Latham Pools3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bestway2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Doughboy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Pools2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coleman1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Lay-Z-Spa0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Summer Waves0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about swimming pool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Coleman or Thursday Pools more popular in search?

This chart shows how often people search Google for Coleman and Thursday Pools by name. Each line represents a brand's share of searches for all eight swimming pool brands we track, month by month, from English-language searches worldwide.

Coleman and Thursday Pools among swimming pool brands worldwide, by month

Share of searches by month for Coleman, Thursday Pools. The figures are in the table below the chart.

View monthly share of searches table
MonthColemanBestwayIntexLay-Z-SpaLatham PoolsSummer WavesDoughboyThursday Pools
Oct 202543.8%24%19.6%9.1%1.4%0.96%0.64%0.43%
Nov 202544.7%24.5%20%8.2%0.98%0.79%0.44%0.29%
Dec 202540%32.7%17.9%7.3%0.88%0.7%0.31%0.21%
Jan 202641.5%27.8%18.6%8.6%1.4%0.96%0.74%0.4%
Feb 202638.8%26.1%21.2%8.7%2.3%1.4%1%0.46%
Mar 202635.1%23.5%19.3%11.8%5.8%1.9%2.1%0.51%
Apr 202629.1%19.5%23.8%15.9%7.2%2.3%1.8%0.43%
May 202618.4%22.6%27.6%20.6%5.5%3.6%1.4%0.33%
Jun 202614.7%26.9%32.9%17.4%2%4%1.6%0.32%
Jul 202617.9%26.7%26.7%18.5%3.6%4.5%1.6%0.48%
Aug 202626.3%26.3%26.3%14%2.4%2.8%1.6%0.47%
Sep 202635.2%28.9%19.3%11%2.1%1.8%1.2%0.63%

How has the Coleman and Thursday Pools comparison changed over the last 12 months?

3 findings
  • Coleman was ahead of Thursday Pools in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coleman’s share of searches among swimming pool brands worldwide moved from 43.8% to 35.2%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Thursday Pools’ share of searches among swimming pool brands worldwide moved from 0.43% to 0.63%, and its estimated monthly branded searches moved from 2.4K to 3.6K.

How did search popularity change for swimming pool brands worldwide in September 2026?

2 changes
  1. In September 2026, Coleman overtook Bestway to become the leader among swimming pool brands worldwide, with 35.2% of the searches.

  2. Estimated monthly branded searches for Thursday Pools worldwide rose 50% over 12 measured months, from 2.4K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coleman’s and Thursday Pools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

1 branded search term

  • coleman

Thursday Pools

1 branded search term

  • thursday pools

How the Brand Demand Index is measured

Other head-to-heads among swimming pool brands

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