Brandwave

Coleman vs KitchenAid:Which is searched more?

In September 2026, KitchenAid had more branded searches than Coleman among gas Grill brands worldwide. KitchenAid was estimated to have 1.3M branded searches compared to Coleman’s 241K, and held a 28.7% Share of Search versus Coleman’s 5.4%. These are worldwide searches for English-language branded terms.

Share of Search among gas Grill brands worldwide in September 2026Which is more popular in search, Coleman or KitchenAid?
Coleman5.4%241K searches
vs
KitchenAid28.7%1.3M searches

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Which is more popular in search, Coleman or KitchenAid?

Compare the gas grill brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coleman and KitchenAid among gas Grill brands worldwide, by month

Share of Search by month for KitchenAid, Coleman. The figures are in the table below the chart.

View monthly share of search table
MonthNapoleonKitchenAidLynxWeberColemanTraeger
Oct 202533.5%33.4%15%11.3%5.1%1.7%
Nov 202523.1%45.7%12.7%11.7%4.3%2.5%
Dec 202522.6%45.3%15.1%10.4%4.2%2.5%
Jan 202629.1%35.2%16%12%5.6%2.1%
Feb 202632.8%31.8%14.7%13.8%5%2%
Mar 202628.8%29%15.8%18.8%5.4%2.1%
Apr 202623.7%28.5%13%26.6%5.6%2.6%
May 202627.3%23.6%12.2%28.4%5.5%3%
Jun 202626.3%25.1%14.5%24%6.6%3.6%
Jul 202626.8%27%14.8%22.2%6.8%2.4%
Aug 202627.6%27.6%15.2%20.2%7%2.5%
Sep 202633.7%28.7%15.1%15.1%5.4%2%

How has the Coleman and KitchenAid comparison changed over the last 12 months?

  • KitchenAid was ahead of Coleman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coleman’s estimated Share of Search among gas Grill brands worldwide moved from 5.1% to 5.4%, and its estimated monthly branded searches moved from 279K to 241K.
  • Across the 12 months ending September 2026, KitchenAid’s estimated Share of Search among gas Grill brands worldwide moved from 33.4% to 28.7%, and its estimated monthly branded searches moved from 1.8M to 1.3M.

How did search popularity change for gas Grill brands worldwide in September 2026?

  1. In September 2026, Napoleon overtook KitchenAid to become the leader among gas Grill brands worldwide, with 33.7% estimated Share of Search.

  2. In September 2026, KitchenAid gained estimated Share of Search among gas Grill brands worldwide, from 27.6% to 28.7%.

  3. In September 2026, Coleman lost estimated Share of Search among gas Grill brands worldwide, from 7% to 5.4%.

Other head-to-heads among gas Grill brands

How each brand is measured

Brandwave collects information about searches that people make online using Coleman’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coleman

3 branded search terms

  • coleman
  • coleman camping stove
  • coleman tent

KitchenAid

4 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid mixer
  • kitchenaid stand mixer

How the Brand Demand Index is measured

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