Coleman vs REI Co-op:Which is more popular?
In September 2026, Coleman had more branded searches than REI Co-op among camping gear brands worldwide. Coleman had about 241,000 branded searches, while REI Co-op had 74,000. Coleman made up 52.6% of all camping gear brand searches we track, and REI Co-op accounted for 16.1%. When we asked ChatGPT and Google AI Overviews about camping gear brands, both Coleman and REI Co-op appeared in all five answers. REI Co-op was mentioned before Coleman in every answer.
Who do people search for more?
Coleman, about 3 searches for every 1 for REI Co-op
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
REI Co-op, named ahead of Coleman in every answer
Follow Coleman vs REI Co-op and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top camping gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both Coleman and REI Co-op showed up in all five answers. REI Co-op was listed before Coleman in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- REI Co-op5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kelty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping gear brands
5 answers
Asked ChatGPT
“Which camping gear brand should I buy?”
Asked ChatGPT
“What are the best camping gear brands?”
Asked ChatGPT
“What's the best camping gear brand for a campsite setup?”
Searched Google, AI Overview
“camping gear”
Searched Google, AI Overview
“outdoor gear for camping”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Coleman or REI Co-op more popular in search?
This chart shows how often people search Google for Coleman and REI Co-op by name. Each line represents a brand's share of searches for all seven camping gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Coleman, REI Co-op. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Black Wolf | REI Co-op | Big Agnes | Kelty | OZtrail | Companion |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 20.7% | 13.9% | 5.1% | 5.1% | 2.8% | 0.09% |
| Nov 2025 | 50% | 16.2% | 19.7% | 4.9% | 5.9% | 3.2% | 0.06% |
| Dec 2025 | 51.2% | 16.8% | 20.4% | 4.1% | 4.1% | 3.4% | 0.06% |
| Jan 2026 | 53.4% | 16.6% | 16.6% | 5% | 5% | 3.3% | 0.08% |
| Feb 2026 | 50.4% | 20% | 16.4% | 6% | 4.9% | 2.2% | 0.11% |
| Mar 2026 | 52.7% | 16.9% | 16.9% | 6.2% | 5% | 2.3% | 0.09% |
| Apr 2026 | 56.6% | 14.5% | 14.5% | 6.5% | 5.3% | 2.4% | 0.1% |
| May 2026 | 53% | 15.9% | 15.9% | 7.1% | 5.8% | 2.1% | 0.09% |
| Jun 2026 | 58.6% | 14% | 14% | 6.3% | 5.1% | 1.9% | 0.08% |
| Jul 2026 | 57.1% | 13.7% | 13.7% | 7.5% | 6.1% | 1.8% | 0.09% |
| Aug 2026 | 53.6% | 15.7% | 15.7% | 7% | 5.7% | 2.1% | 0.08% |
| Sep 2026 | 52.6% | 16.1% | 16.1% | 5.9% | 5.9% | 3.2% | 0.09% |
How has the Coleman and REI Co-op comparison changed over the last 12 months?
3 findings
- Coleman was ahead of REI Co-op in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Coleman’s share of searches among camping gear brands worldwide moved from 52.4% to 52.6%, and its estimated monthly branded searches moved from 279K to 241K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among camping gear brands worldwide moved from 13.9% to 16.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for camping gear brands worldwide in September 2026?
1 change
In September 2026, Coleman lost share of searches among camping gear brands worldwide, from 53.6% to 52.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Coleman’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among camping gear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.