Black Wolf vs REI Co-op:Which is more popular?
In September 2026, Black Wolf and REI Co-op were level in searches among camping gear brands worldwide, with an estimated 74K branded searches each, at 16.1% of the total each. When we asked ChatGPT and Google AI Overviews about camping gear brands, REI Co-op appeared in all five answers and Black Wolf in none.
Who do people search for more?
Black Wolf and REI Co-op are searched for about as often as each other.
Who does AI mention more?
REI Co-op, mentioned in every answer we collected
Who does AI recommend more?
REI Co-op, the only one of the two named
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Top camping gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, REI Co-op appeared in all five answers. Black Wolf did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Coleman5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- REI Co-op5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Big Agnes3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kelty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black Wolf0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OZtrail0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Companion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about camping gear brands
5 answers
Asked ChatGPT
“Which camping gear brand should I buy?”
Asked ChatGPT
“What are the best camping gear brands?”
Asked ChatGPT
“What's the best camping gear brand for a campsite setup?”
Searched Google, AI Overview
“camping gear”
Searched Google, AI Overview
“outdoor gear for camping”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Black Wolf or REI Co-op more popular in search?
This chart shows how often people search Google for Black Wolf and REI Co-op by name. Each line represents a brand's share of searches for all seven camping gear brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Black Wolf, REI Co-op. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coleman | Black Wolf | REI Co-op | Big Agnes | Kelty | OZtrail | Companion |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.4% | 20.7% | 13.9% | 5.1% | 5.1% | 2.8% | 0.09% |
| Nov 2025 | 50% | 16.2% | 19.7% | 4.9% | 5.9% | 3.2% | 0.06% |
| Dec 2025 | 51.2% | 16.8% | 20.4% | 4.1% | 4.1% | 3.4% | 0.06% |
| Jan 2026 | 53.4% | 16.6% | 16.6% | 5% | 5% | 3.3% | 0.08% |
| Feb 2026 | 50.4% | 20% | 16.4% | 6% | 4.9% | 2.2% | 0.11% |
| Mar 2026 | 52.7% | 16.9% | 16.9% | 6.2% | 5% | 2.3% | 0.09% |
| Apr 2026 | 56.6% | 14.5% | 14.5% | 6.5% | 5.3% | 2.4% | 0.1% |
| May 2026 | 53% | 15.9% | 15.9% | 7.1% | 5.8% | 2.1% | 0.09% |
| Jun 2026 | 58.6% | 14% | 14% | 6.3% | 5.1% | 1.9% | 0.08% |
| Jul 2026 | 57.1% | 13.7% | 13.7% | 7.5% | 6.1% | 1.8% | 0.09% |
| Aug 2026 | 53.6% | 15.7% | 15.7% | 7% | 5.7% | 2.1% | 0.08% |
| Sep 2026 | 52.6% | 16.1% | 16.1% | 5.9% | 5.9% | 3.2% | 0.09% |
How has the Black Wolf and REI Co-op comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: REI Co-op took it in November 2025, Black Wolf took it in February 2026.
- Across the 12 months ending September 2026, Black Wolf’s share of searches among camping gear brands worldwide moved from 20.7% to 16.1%, and its estimated monthly branded searches moved from 110K to 74K.
- Across the 12 months ending September 2026, REI Co-op’s share of searches among camping gear brands worldwide moved from 13.9% to 16.1%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for camping gear brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Black Wolf worldwide fell 32.7% over 12 measured months, from 110K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Black Wolf’s and REI Co-op’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Wolf
1 branded search term
- black wolf
REI Co-op
1 branded search term
- rei co-op
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