Coleman vs Columbia:Which is searched more?
In September 2026, Coleman and Columbia were level on Share of Search among backpack Cooler brands worldwide, with an estimated 241K versus 246K branded searches, at 9.3% and 9.5% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Coleman or Columbia?
Compare the backpack cooler brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Columbia, Coleman. The figures are in the table below the chart.
View monthly share of search table
| Month | Pelican | Hydro Flask | Carhartt | Igloo | Columbia | Coleman | Corkcicle | Titan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.4% | 15.6% | 22.6% | 12.3% | 10% | 7.6% | 4.3% | 0.15% |
| Nov 2025 | 23.9% | 13.7% | 29.4% | 8.8% | 14.8% | 5.5% | 3.8% | 0.11% |
| Dec 2025 | 24.2% | 13.9% | 29.8% | 8.9% | 13.8% | 5.5% | 3.8% | 0.09% |
| Jan 2026 | 26.1% | 14.9% | 21.4% | 14.3% | 12.2% | 7.6% | 3.4% | 0.11% |
| Feb 2026 | 34.2% | 15.9% | 15.4% | 12.6% | 10.3% | 7.8% | 3.7% | 0.12% |
| Mar 2026 | 36.3% | 16.9% | 10.9% | 13.4% | 8% | 10.3% | 3.9% | 0.16% |
| Apr 2026 | 33% | 18.9% | 8.1% | 14.8% | 8.1% | 11.6% | 5.4% | 0.18% |
| May 2026 | 29.3% | 20.4% | 7.2% | 16% | 8% | 13.1% | 5.8% | 0.19% |
| Jun 2026 | 25.3% | 21.6% | 7.6% | 17% | 7.9% | 14.2% | 6.2% | 0.2% |
| Jul 2026 | 24.2% | 25.1% | 7.3% | 16.2% | 7.5% | 13.6% | 5.9% | 0.19% |
| Aug 2026 | 21.8% | 27.6% | 9.8% | 14.6% | 8.3% | 12.3% | 5.4% | 0.17% |
| Sep 2026 | 26% | 18.2% | 17.4% | 14.2% | 9.5% | 9.3% | 5.2% | 0.17% |
How has the Coleman and Columbia comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Coleman took it in March 2026, Columbia took it in September 2026.
- Across the 12 months ending September 2026, Coleman’s estimated Share of Search among backpack Cooler brands worldwide moved from 7.6% to 9.3%, and its estimated monthly branded searches moved from 279K to 241K.
- Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack Cooler brands worldwide moved from 10% to 9.5%, and its estimated monthly branded searches moved from 366K to 246K.
How did search popularity change for backpack Cooler brands worldwide in September 2026?
3 changes
In September 2026, Carhartt overtook Igloo and Coleman to rank 3rd among backpack Cooler brands worldwide, with 17.4% estimated Share of Search.
In September 2026, Columbia overtook Coleman to rank 5th among backpack Cooler brands worldwide, with 9.5% estimated Share of Search.
In September 2026, Coleman lost estimated Share of Search among backpack Cooler brands worldwide, from 12.3% to 9.3%.
Other head-to-heads among backpack Cooler brands
How each brand is measured
Brandwave collects information about searches that people make online using Coleman’s and Columbia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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