Brandwave

How popular isColumbia in search?

In September 2026, there were an estimated 245K branded searches for Columbia worldwide which is down 33.1% over the last 12 months. Columbia holds 14.9% estimated Share of Search among backpack cooler brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt27.5%
  2. Hydro Flask27.5%
  3. Columbia14.9%
  4. Coleman12.3%
  5. Igloo8.9%
  6. Corkcicle6.7%
  7. Pelican2.2%
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Which backpack cooler brands compete with Columbia?

Columbia against backpack cooler brands worldwide, by month

Share of Search by month for Carhartt, Hydro Flask, Columbia, Coleman, Igloo, Corkcicle, Pelican. The figures are in the table below the chart.

View monthly share of search table
MonthCarharttHydro FlaskColumbiaColemanIglooCorkciclePelican
Oct 202536.7%24.5%16.3%11%4.4%6%1.1%
Nov 202543.5%19.5%21.8%7.1%2.3%4.8%0.87%
Dec 202544.3%19.9%20.6%7.3%2.4%4.9%0.72%
Jan 202636.1%24.1%20.4%10.8%2.9%4.8%0.88%
Feb 202628.5%28.5%19%12.7%4.2%5.7%1.3%
Mar 202620.6%30.8%15.1%16.9%8.4%6.2%2%
Apr 202613.8%30.9%13.8%16.9%14.6%7.6%2.5%
May 202611.6%31.7%13%17.4%15.4%7.8%3.2%
Jun 202611.6%31.7%12%17.3%15.6%7.8%3.9%
Jul 202610.9%36.2%11.2%16.2%14.7%7.2%3.6%
Aug 202614.4%39.3%12.2%14.4%10.7%6.4%2.6%
Sep 202627.5%27.5%14.9%12.3%8.9%6.7%2.2%

  1. 1.Carhartt

    27.5%

    Moved from 2nd to 1st. 450K estimated branded searches, +82.9% vs prior month. Share +13.1 points.

  2. 2.Hydro Flask

    27.5%

    Moved from 1st to 2nd. 450K estimated branded searches, -33.1% vs prior month. Share -11.8 points.

  3. 3.Columbia

    14.9%

    Moved from 4th to 3rd. 245K estimated branded searches, +17.2% vs prior month. Share +2.7 points.

  4. 4.Coleman

    12.3%

    Moved from 3rd to 4th. 201K estimated branded searches, -18.3% vs prior month. Share -2.1 points.

  5. 5.Igloo

    8.9%

    Held 5th. 147K estimated branded searches, -20.2% vs prior month. Share -1.8 points.

  6. 6.Corkcicle

    6.7%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share +0.3 points.

  7. 7.Pelican

    2.2%

    Held 7th. 36.5K estimated branded searches, -18.6% vs prior month. Share -0.4 points.

Compare search popularity between Columbia and its closest rivals

Every comparison with Columbia

How has branded search demand for Columbia changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Columbia worldwide fell from 366K to 245K.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide decreased from 16.3% to 14.9%.
  • Across the 12 months ending September 2026, Columbia’s estimated Share of Search among backpack cooler brands worldwide peaked at 21.8% in November 2025 and was lowest at 11.2% in July 2026.

How did search popularity change for backpack cooler brands worldwide in September 2026?

  1. In September 2026, Carhartt overtook Hydro Flask to become the leader among backpack cooler brands worldwide, with 27.5% estimated Share of Search.

  2. In September 2026, Columbia overtook Coleman to rank 3rd among backpack cooler brands worldwide, with 14.9% estimated Share of Search.

  3. In September 2026, Hydro Flask lost estimated Share of Search among backpack cooler brands worldwide, from 39.3% to 27.5%.

  4. In September 2026, Coleman lost estimated Share of Search among backpack cooler brands worldwide, from 14.4% to 12.3%.

  5. In September 2026, Igloo lost estimated Share of Search among backpack cooler brands worldwide, from 10.7% to 8.9%.

  6. Pelican’s estimated Share of Search among backpack cooler brands worldwide has lost ground for 3 months in a row, from 3.9% to 2.2% in September 2026.

Where does Columbia compete?

Columbia is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jackets6th of 62.1%Show ranking
Outdoor clothing brands6th of 92.4%Show ranking
Fleece brands5th of 52.5%Show ranking
Waterproof boots brands4th of 72.8%Show ranking
Waterproof jacket brands6th of 64.4%Show ranking
Hiking shoe brands3rd of 54.9%Show ranking
Backpack cooler brands3rd of 714.9%Shown above
Base layer brands3rd of 615.5%Show ranking
Softshell jacket brands2nd of 334.6%Show ranking
Hiking boots2nd of 622.6%Show ranking

How is Columbia measured?

Brandwave collects information about searches that people make online using Columbia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • columbia jacket
  • columbia sportswear

Do you work for Columbia? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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