Brandwave

How popular isCarhartt in search?

In September 2026, there were an estimated 450K branded searches for Carhartt worldwide which is down 45.3% over the last 12 months. Carhartt holds 17.4% estimated Share of Search among backpack Cooler brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Pelican26.1%
  2. Hydro Flask18.2%
  3. Carhartt17.4%
  4. Igloo14.2%
  5. Columbia9.5%
  6. Coleman9.3%
  7. Corkcicle5.2%
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Which backpack Cooler brands compete with Carhartt?

Carhartt against backpack Cooler brands worldwide, by month

Share of Search by month for Pelican, Hydro Flask, Carhartt, Igloo, Columbia, Coleman, Corkcicle. The figures are in the table below the chart.

View monthly share of search table
MonthPelicanHydro FlaskCarharttIglooColumbiaColemanCorkcicle
Oct 202527.4%15.6%22.6%12.4%10.1%7.7%4.3%
Nov 202524%13.7%29.5%8.8%14.8%5.5%3.8%
Dec 202524.2%13.9%29.8%8.9%13.8%5.5%3.8%
Jan 202626.1%14.9%21.5%14.3%12.2%7.6%3.4%
Feb 202634.2%15.9%15.4%12.6%10.3%7.8%3.7%
Mar 202636.4%17%11%13.4%8%10.3%4%
Apr 202633.1%18.9%8.1%14.8%8.1%11.6%5.4%
May 202629.3%20.4%7.2%16%8%13.1%5.9%
Jun 202625.4%21.7%7.6%17%7.9%14.3%6.2%
Jul 202624.2%25.2%7.3%16.2%7.6%13.6%5.9%
Aug 202621.9%27.7%9.8%14.6%8.3%12.3%5.4%
Sep 202626.1%18.2%17.4%14.2%9.5%9.3%5.2%

  1. 1.Pelican

    26.1%

    Moved from 2nd to 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.2 points.

  2. 2.Hydro Flask

    18.2%

    Moved from 1st to 2nd. 470K estimated branded searches, -32.4% vs prior month. Share -9.5 points.

  3. 3.Carhartt

    17.4%

    Moved from 5th to 3rd. 450K estimated branded searches, +82.9% vs prior month. Share +7.6 points.

  4. 4.Igloo

    14.2%

    Moved from 3rd to 4th. 368K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Columbia

    9.5%

    Moved from 6th to 5th. 246K estimated branded searches, +17% vs prior month. Share +1.2 points.

  6. 6.Coleman

    9.3%

    Moved from 4th to 6th. 241K estimated branded searches, -21.8% vs prior month. Share -2.9 points.

  7. 7.Corkcicle

    5.2%

    Held 7th. 135K estimated branded searches, -0.79% vs prior month. Share -0.2 points.

Compare search popularity between Carhartt and its closest rivals

Every comparison with Carhartt

How has branded search demand for Carhartt changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Carhartt worldwide fell from 823K to 450K.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack Cooler brands worldwide decreased from 22.6% to 17.4%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among backpack Cooler brands worldwide peaked at 29.8% in December 2025 and was lowest at 7.2% in May 2026.
  • Across the 12 months ending September 2026, Carhartt fell from 2nd to 3rd among backpack Cooler brands worldwide.

How did search popularity change for backpack Cooler brands worldwide in September 2026?

  1. In September 2026, Pelican overtook Hydro Flask to become the leader among backpack Cooler brands worldwide, with 26.1% estimated Share of Search.

  2. In September 2026, Carhartt overtook Igloo and Coleman to rank 3rd among backpack Cooler brands worldwide, with 17.4% estimated Share of Search.

  3. In September 2026, Columbia overtook Coleman to rank 5th among backpack Cooler brands worldwide, with 9.5% estimated Share of Search.

  4. In September 2026, Hydro Flask lost estimated Share of Search among backpack Cooler brands worldwide, from 27.7% to 18.2%.

  5. In September 2026, Coleman lost estimated Share of Search among backpack Cooler brands worldwide, from 12.3% to 9.3%.

  6. Igloo’s estimated Share of Search among backpack Cooler brands worldwide has lost ground for 3 months in a row, from 17% to 14.2% in September 2026.

Where does Carhartt compete?

Carhartt is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hoodies4th of 62.2%Show ranking
Steel toe boot brands5th of 77.8%Show ranking
Waterproof Jacket brands4th of 68.1%Show ranking
Tool Bag brands4th of 89.9%Show ranking
Tool Belt brands4th of 511.2%Show ranking
Backpack Cooler brands3rd of 717.4%Shown above
Bucket Hat brands3rd of 321.2%Show ranking
Base Layer brands2nd of 622.9%Show ranking
Cargo Pants brands2nd of 432.2%Show ranking
Overalls Women brands2nd of 334.9%Show ranking
Lunch Cooler brands1st of 337.3%Show ranking
Work Shirts brands2nd of 538.8%Show ranking
Softshell Jacket brands1st of 339.3%Show ranking
Work pants brands2nd of 539.5%Show ranking
Cargo Shorts brands1st of 478.1%Show ranking
Car seat cover brands1st of 680.1%Show ranking
Boiler Suit brands1st of 393.8%Show ranking
Work Shorts brands1st of 496.2%Show ranking

How is Carhartt measured?

Brandwave collects information about searches that people make online using Carhartt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carhartt jacket

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How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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