Brandwave

Steel toe boot brands:Which are searched most?

In September 2026, Timberland was the most searched among steel toe boot brands worldwide, with an estimated 2.2M branded searches and 42.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Timberland42.1%
  2. Dr. Martens34.4%
  3. Ariat12.7%
  4. Red Wing10.3%
  5. KEEN0.28%
  6. Carhartt0.08%
  7. Caterpillar0.08%

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Share of SearchLeaderboard

Compare the steel toe boot brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among steel toe boot brands worldwide, by month

Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandDr. MartensAriatRed WingKEENCarharttCaterpillar
Oct 202543%28.8%8.6%19.3%0.19%0.07%0.07%
Nov 202548.7%26.7%9.7%14.6%0.14%0.05%0.05%
Dec 202543.7%29.3%10.7%16%0.16%0.09%0.05%
Jan 202641.2%27.5%8.3%22.5%0.18%0.07%0.22%
Feb 202643.6%29.2%10.7%16%0.29%0.09%0.16%
Mar 202629.2%23.9%10.7%35.7%0.24%0.07%0.07%
Apr 202638.6%25.7%14.2%21.1%0.31%0.08%0.08%
May 202643.6%29.1%16%10.7%0.35%0.09%0.16%
Jun 202641.1%27.4%18.5%12.3%0.41%0.1%0.15%
Jul 202644.9%30%13.5%11%0.36%0.09%0.11%
Aug 202645.8%30.7%13.8%9.2%0.3%0.09%0.11%
Sep 202642.1%34.4%12.7%10.3%0.28%0.08%0.08%

This month’s ranking, September 2026

  1. 1.Timberland

    42.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Dr. Martens

    34.4%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.7 points.

  3. 3.Ariat

    12.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Red Wing

    10.3%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.KEEN

    0.28%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Carhartt

    0.08%

    Moved from 7th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Caterpillar

    0.08%

    Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among steel toe boot brands worldwide?

In September 2026, Timberland was the most searched among steel toe boot brands worldwide, with an estimated 2.2M branded searches and 42.1% estimated Share of Search within this set. Dr. Martens is in 2nd place, 7.7 percentage points behind at 34.4% Share of Search.

Global steel toe boot brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Timberland43% → 42.1%48.7%Nov 202529.2%Mar 20261st
Dr. Martens28.8% → 34.4%34.4%Sep 202623.9%Mar 20262nd
Ariat8.6% → 12.7%18.5%Jun 20268.3%Jan 20264th → 3rd
Red Wing19.3% → 10.3%35.7%Mar 20269.2%Aug 20263rd → 4th
KEEN0.19% → 0.28%0.41%Jun 20260.14%Nov 20255th
Carhartt0.07% → 0.08%0.1%Jun 20260.05%Nov 20256th
Caterpillar0.07% → 0.08%0.22%Jan 20260.05%Dec 20257th

Each finding as a sentence

  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among steel toe boot brands worldwide decreased from 43% to 42.1%.
  • Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among steel toe boot brands worldwide increased from 28.8% to 34.4%.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among steel toe boot brands worldwide increased from 8.6% to 12.7%.
  • Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among steel toe boot brands worldwide decreased from 19.3% to 10.3%.
  • Across the 12 months ending September 2026, Timberland’s estimated Share of Search among steel toe boot brands worldwide peaked at 48.7% in November 2025 and was lowest at 29.2% in March 2026.
  • Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among steel toe boot brands worldwide peaked at 34.4% in September 2026 and was lowest at 23.9% in March 2026.
  • Across the 12 months ending September 2026, Ariat’s estimated Share of Search among steel toe boot brands worldwide peaked at 18.5% in June 2026 and was lowest at 8.3% in January 2026.
  • Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among steel toe boot brands worldwide peaked at 35.7% in March 2026 and was lowest at 9.2% in August 2026.
  • Across the 12 months ending September 2026, Ariat rose from 4th to 3rd among steel toe boot brands worldwide.
  • Across the 12 months ending September 2026, Red Wing fell from 3rd to 4th among steel toe boot brands worldwide.
  • Across the 12 months ending September 2026, KEEN, Carhartt and Caterpillar held steady: their estimated Share of Search among steel toe boot brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for steel toe boot brands worldwide in September 2026?

  1. In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 30.7% to 34.4%.

  2. In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 9.2% to 10.3%.

  3. In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 45.8% to 42.1%.

  4. In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.8% to 12.7%.

  5. In September 2026, Carhartt rose from 7th to 6th among steel toe boot brands worldwide.

  6. In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands worldwide.

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