How popular isTimberland in search?
In September 2026, there were an estimated 2.2M branded searches for Timberland worldwide which is down 33.1% over the last 12 months. Timberland holds 42.1% estimated Share of Search among steel toe boot brands worldwide and is ranked 1st of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Timberland42.1%
Dr. Martens34.4%
Ariat12.7%
Red Wing10.3%
KEEN0.28%
Carhartt0.08%
Caterpillar0.08%
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Which steel toe boot brands compete with Timberland?
Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing. The figures are in the table below the chart.
View monthly share of search table
| Month | Timberland | Dr. Martens | Ariat | Red Wing | KEEN | Carhartt | Caterpillar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 28.8% | 8.6% | 19.3% | 0.19% | 0.07% | 0.07% |
| Nov 2025 | 48.7% | 26.7% | 9.7% | 14.6% | 0.14% | 0.05% | 0.05% |
| Dec 2025 | 43.7% | 29.3% | 10.7% | 16% | 0.16% | 0.09% | 0.05% |
| Jan 2026 | 41.2% | 27.5% | 8.3% | 22.5% | 0.18% | 0.07% | 0.22% |
| Feb 2026 | 43.6% | 29.2% | 10.7% | 16% | 0.29% | 0.09% | 0.16% |
| Mar 2026 | 29.2% | 23.9% | 10.7% | 35.7% | 0.24% | 0.07% | 0.07% |
| Apr 2026 | 38.6% | 25.7% | 14.2% | 21.1% | 0.31% | 0.08% | 0.08% |
| May 2026 | 43.6% | 29.1% | 16% | 10.7% | 0.35% | 0.09% | 0.16% |
| Jun 2026 | 41.1% | 27.4% | 18.5% | 12.3% | 0.41% | 0.1% | 0.15% |
| Jul 2026 | 44.9% | 30% | 13.5% | 11% | 0.36% | 0.09% | 0.11% |
| Aug 2026 | 45.8% | 30.7% | 13.8% | 9.2% | 0.3% | 0.09% | 0.11% |
| Sep 2026 | 42.1% | 34.4% | 12.7% | 10.3% | 0.28% | 0.08% | 0.08% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.1% | 2.2M | 0% | -3.7 points | |
| 2, held 2nd | 34.4% | 1.8M | +22% | +3.7 points | |
| 3, held 3rd | 12.7% | 673K | 0% | -1.1 points | |
| 4, held 4th | 10.3% | 550K | +22.2% | +1.1 points | |
| 5, held 5th | 0.28% | 14.8K | 0% | 0 points | |
| 6, moved from 7th to 6th | 0.08% | 4.4K | 0% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 0.08% | 4.4K | -18.5% | 0 pointsmoved from 6th to 7th |
42.1%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -3.7 points.
34.4%
Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.7 points.
3.
Ariat12.7%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.
4.
Red Wing10.3%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.
5.
KEEN0.28%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Carhartt0.08%
Moved from 7th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.08%
Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.
Compare search popularity between Timberland and its closest rivals
How has branded search demand for Timberland changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Timberland worldwide fell from 3.4M to 2.2M.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among steel toe boot brands worldwide decreased from 43% to 42.1%.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among steel toe boot brands worldwide peaked at 48.7% in November 2025 and was lowest at 29.2% in March 2026.
How did search popularity change for steel toe boot brands worldwide in September 2026?
6 changes
In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 30.7% to 34.4%.
In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 9.2% to 10.3%.
In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 45.8% to 42.1%.
In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.8% to 12.7%.
In September 2026, Carhartt rose from 7th to 6th among steel toe boot brands worldwide.
In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands worldwide.
Where does Timberland compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 2nd of 7 | 19.1% | Show ranking |
| Boots | 2nd of 6 | 19.7% | Show ranking |
| Boot brands | 2nd of 6 | 20.9% | Show ranking |
| Steel toe boot brands | 1st of 7 | 42.1% | Shown above |
How is Timberland measured?
Brandwave collects information about searches that people make online using Timberland’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- timberland
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Is Timberland your brand?
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