Brandwave

How popular isKEEN in search?

In September 2026, there were an estimated 32.9K branded searches for KEEN worldwide which is up 33.2% over the last 12 months. KEEN holds 0.57% estimated Share of Search among steel toe boot brands worldwide and is ranked 6th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Timberland38.8%
  2. Dr. Martens31.7%
  3. Ariat11.6%
  4. Red Wing9.5%
  5. Carhartt7.8%
  6. KEEN0.57%
  7. Caterpillar0.04%
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Which steel toe boot brands compete with KEEN?

KEEN against steel toe boot brands worldwide, by month

Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing, Carhartt, KEEN. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandDr. MartensAriatRed WingCarharttKEENCaterpillar
Oct 202538.9%26%7.8%17.4%9.6%0.29%0.03%
Nov 202542.5%23.3%8.5%12.7%12.7%0.21%0.02%
Dec 202537.7%25.2%9.2%13.8%13.8%0.21%0.02%
Jan 202637.5%25%7.5%20.5%9.2%0.28%0.03%
Feb 202640.1%26.8%9.8%14.7%8%0.44%0.04%
Mar 202627.8%22.8%10.2%34.1%4.6%0.41%0.04%
Apr 202636.9%24.6%13.6%20.2%4.1%0.6%0.05%
May 202641.8%27.9%15.4%10.3%3.8%0.75%0.05%
Jun 202639.2%26.2%17.6%11.8%4.3%0.86%0.06%
Jul 202643%28.7%12.9%10.6%3.9%0.87%0.06%
Aug 202643.5%29.2%13.1%8.7%4.8%0.64%0.05%
Sep 202638.8%31.7%11.6%9.5%7.8%0.57%0.04%

  1. 1.Timberland

    38.8%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.8 points.

  2. 2.Dr. Martens

    31.7%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +2.5 points.

  3. 3.Ariat

    11.6%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Red Wing

    9.5%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. 5.Carhartt

    7.8%

    Held 5th. 450K estimated branded searches, +82.9% vs prior month. Share +3 points.

  6. 6.KEEN

    0.57%

    Held 6th. 32.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Caterpillar

    0.04%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KEEN and its closest rivals

Every comparison with KEEN

How has branded search demand for KEEN changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KEEN worldwide rose from 24.7K to 32.9K.
  • Across the 12 months ending September 2026, KEEN’s estimated Share of Search among steel toe boot brands worldwide held steady, from 0.29% to 0.57%.

How did search popularity change for steel toe boot brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among steel toe boot brands worldwide, from 4.8% to 7.8%.

  2. In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 29.2% to 31.7%.

  3. In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 8.7% to 9.5%.

  4. In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 43.5% to 38.8%.

  5. In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.1% to 11.6%.

  6. Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.

Where does KEEN compete?

KEEN is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Waterproof Boots brands7th of 70.35%Show ranking
Steel toe boot brands6th of 70.57%Shown above
Hiking shoe brands5th of 50.64%Show ranking
Hiking boots5th of 62.3%Show ranking
Hiking footwear brands5th of 62.6%Show ranking

How is KEEN measured?

Brandwave collects information about searches that people make online using KEEN’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • hiking boots keen
  • keen hiking shoes

Do you work for KEEN? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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