Brandwave

How popular isRed Wing in search?

In September 2026, there were an estimated 550K branded searches for Red Wing worldwide which is down 63.3% over the last 12 months. Red Wing holds 9.5% estimated Share of Search among steel toe boot brands worldwide and is ranked 4th of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Timberland38.8%
  2. Dr. Martens31.7%
  3. Ariat11.6%
  4. Red Wing9.5%
  5. Carhartt7.8%
  6. KEEN0.57%
  7. Caterpillar0.04%
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Which steel toe boot brands compete with Red Wing?

Red Wing against steel toe boot brands worldwide, by month

Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandDr. MartensAriatRed WingCarharttKEENCaterpillar
Oct 202538.9%26%7.8%17.4%9.6%0.29%0.03%
Nov 202542.5%23.3%8.5%12.7%12.7%0.21%0.02%
Dec 202537.7%25.2%9.2%13.8%13.8%0.21%0.02%
Jan 202637.5%25%7.5%20.5%9.2%0.28%0.03%
Feb 202640.1%26.8%9.8%14.7%8%0.44%0.04%
Mar 202627.8%22.8%10.2%34.1%4.6%0.41%0.04%
Apr 202636.9%24.6%13.6%20.2%4.1%0.6%0.05%
May 202641.8%27.9%15.4%10.3%3.8%0.75%0.05%
Jun 202639.2%26.2%17.6%11.8%4.3%0.86%0.06%
Jul 202643%28.7%12.9%10.6%3.9%0.87%0.06%
Aug 202643.5%29.2%13.1%8.7%4.8%0.64%0.05%
Sep 202638.8%31.7%11.6%9.5%7.8%0.57%0.04%

  1. 1.Timberland

    38.8%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.8 points.

  2. 2.Dr. Martens

    31.7%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +2.5 points.

  3. 3.Ariat

    11.6%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Red Wing

    9.5%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.

  5. 5.Carhartt

    7.8%

    Held 5th. 450K estimated branded searches, +82.9% vs prior month. Share +3 points.

  6. 6.KEEN

    0.57%

    Held 6th. 32.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Caterpillar

    0.04%

    Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Red Wing and its closest rivals

Every comparison with Red Wing

How has branded search demand for Red Wing changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Red Wing worldwide fell from 1.5M to 550K.
  • Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among steel toe boot brands worldwide decreased from 17.4% to 9.5%.
  • Across the 12 months ending September 2026, Red Wing’s estimated Share of Search among steel toe boot brands worldwide peaked at 34.1% in March 2026 and was lowest at 8.7% in August 2026.
  • Across the 12 months ending September 2026, Red Wing fell from 3rd to 4th among steel toe boot brands worldwide.

How did search popularity change for steel toe boot brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among steel toe boot brands worldwide, from 4.8% to 7.8%.

  2. In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 29.2% to 31.7%.

  3. In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 8.7% to 9.5%.

  4. In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 43.5% to 38.8%.

  5. In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.1% to 11.6%.

  6. Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.

Where does Red Wing compete?

Red Wing is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Dress boots brands5th of 74.7%Show ranking
Boots4th of 64.8%Show ranking
Steel toe boot brands4th of 79.5%Shown above
Safety boots2nd of 618.6%Show ranking
Work boot brands2nd of 526.9%Show ranking

How is Red Wing measured?

Brandwave collects information about searches that people make online using Red Wing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • red wing

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How the Brand Demand Index is measured

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