How popular isAriat in search?
In September 2026, there were an estimated 673K branded searches for Ariat worldwide which held steady over the last 12 months. Ariat holds 11.3% estimated Share of Search among steel toe boot brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.
Timberland37.6%
Dr. Martens30.7%
Ariat11.3%
Red Wing9.2%
Carhartt8.9%
Caterpillar1.6%
KEEN0.55%
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Which steel toe boot brands compete with Ariat?
Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Timberland | Dr. Martens | Ariat | Red Wing | Carhartt | Caterpillar | KEEN |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 37.9% | 25.4% | 7.6% | 17% | 10.4% | 1.4% | 0.28% |
| Nov 2025 | 41.7% | 22.8% | 8.3% | 12.5% | 13.6% | 0.87% | 0.21% |
| Dec 2025 | 36.8% | 24.7% | 9% | 13.5% | 14.8% | 0.98% | 0.21% |
| Jan 2026 | 36.4% | 24.4% | 7.3% | 19.9% | 10.2% | 1.5% | 0.27% |
| Feb 2026 | 38.6% | 25.8% | 9.5% | 14.2% | 9.4% | 2.2% | 0.43% |
| Mar 2026 | 26.9% | 22% | 9.9% | 32.9% | 6% | 2% | 0.39% |
| Apr 2026 | 35.3% | 23.5% | 13% | 19.3% | 5.7% | 2.6% | 0.57% |
| May 2026 | 39.8% | 26.5% | 14.6% | 9.8% | 5.6% | 2.9% | 0.72% |
| Jun 2026 | 37% | 24.7% | 16.6% | 11.1% | 6.9% | 2.9% | 0.81% |
| Jul 2026 | 40.8% | 27.2% | 12.3% | 10% | 6.2% | 2.6% | 0.83% |
| Aug 2026 | 41.8% | 28% | 12.6% | 8.4% | 6.3% | 2.3% | 0.61% |
| Sep 2026 | 37.6% | 30.7% | 11.3% | 9.2% | 8.9% | 1.6% | 0.55% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.6% | 2.2M | 0% | -4.2 points | |
| 2, held 2nd | 30.7% | 1.8M | +22% | +2.7 points | |
| 3, held 3rd | 11.3% | 673K | 0% | -1.3 points | |
| 4, held 4th | 9.2% | 550K | +22.2% | +0.8 points | |
| 5, held 5th | 8.9% | 533K | +56.9% | +2.6 points | |
| 6, held 6th | 1.6% | 93.7K | -23.3% | -0.7 points | |
| 7, held 7th | 0.55% | 32.9K | 0% | -0.1 points |
37.6%
Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -4.2 points.
30.7%
Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +2.7 points.
3.
Ariat11.3%
Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.3 points.
4.
Red Wing9.2%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.8 points.
5.
Carhartt8.9%
Held 5th. 533K estimated branded searches, +56.9% vs prior month. Share +2.6 points.
1.6%
Held 6th. 93.7K estimated branded searches, -23.3% vs prior month. Share -0.7 points.
7.
KEEN0.55%
Held 7th. 32.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between Ariat and its closest rivals
Every comparison with Ariat
25 comparisons
- Ariat vs Clarks
- Ariat vs Dr. Martens
- Ariat vs Merrell
- Ariat vs Skechers
- Ariat vs Timberland
- Ariat vs UGG
- Ariat vs Red Wing
- Ariat vs Carhartt
- Ariat vs Blundstone
- Ariat vs Oliver
- Ariat vs Bogs
- Ariat vs Columbia
- Ariat vs Sorel
- Ariat vs Burton
- Ariat vs Castelli
- Ariat vs Caterpillar
- Ariat vs First Lite
- Ariat vs Hunter
- Ariat vs KEEN
- Ariat vs Dune
- Ariat vs Mountain Horse
- Ariat vs Shires
- Ariat vs Dublin
- Ariat vs Sherwood
- Ariat vs Toggi
How has branded search demand for Ariat changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ariat worldwide held steady at 673K.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among steel toe boot brands worldwide increased from 7.6% to 11.3%.
- Across the 12 months ending September 2026, Ariat’s estimated Share of Search among steel toe boot brands worldwide peaked at 16.6% in June 2026 and was lowest at 7.3% in January 2026.
- Across the 12 months ending September 2026, Ariat rose from 5th to 3rd among steel toe boot brands worldwide.
How did search popularity change for steel toe boot brands worldwide in September 2026?
6 changes
In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 28% to 30.7%.
In September 2026, Carhartt gained estimated Share of Search among steel toe boot brands worldwide, from 6.3% to 8.9%.
In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 8.4% to 9.2%.
In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 41.8% to 37.6%.
In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 12.6% to 11.3%.
In September 2026, Caterpillar lost estimated Share of Search among steel toe boot brands worldwide, from 2.3% to 1.6%.
Where does Ariat compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Dress boots brands | 4th of 7 | 5.8% | Show ranking |
| Waterproof boots brands | 4th of 7 | 7.2% | Show ranking |
| Steel toe boot brands | 3rd of 7 | 11.3% | Shown above |
| Ankle boots brands | 2nd of 4 | 30% | Show ranking |
| Work boot brands | 1st of 5 | 31.5% | Show ranking |
| Women's boot brands | 2nd of 4 | 36.1% | Show ranking |
| Base layer brands | 1st of 6 | 38.1% | Show ranking |
| Farm boots brands | 1st of 3 | 47.3% | Show ranking |
| Equestrian boots | 1st of 6 | 97.9% | Show ranking |
How is Ariat measured?
Brandwave collects information about searches that people make online using Ariat’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ariat
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Is Ariat your brand?
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