Brandwave

How popular isDr. Martens in search?

In September 2026, there were an estimated 1.8M branded searches for Dr. Martens worldwide which is down 18.3% over the last 12 months. Dr. Martens holds 34.4% estimated Share of Search among steel toe boot brands worldwide and is ranked 2nd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Timberland42.1%
  2. Dr. Martens34.4%
  3. Ariat12.7%
  4. Red Wing10.3%
  5. KEEN0.28%
  6. Carhartt0.08%
  7. Caterpillar0.08%
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Which steel toe boot brands compete with Dr. Martens?

Dr. Martens against steel toe boot brands worldwide, by month

Share of Search by month for Timberland, Dr. Martens, Ariat, Red Wing. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandDr. MartensAriatRed WingKEENCarharttCaterpillar
Oct 202543%28.8%8.6%19.3%0.19%0.07%0.07%
Nov 202548.7%26.7%9.7%14.6%0.14%0.05%0.05%
Dec 202543.7%29.3%10.7%16%0.16%0.09%0.05%
Jan 202641.2%27.5%8.3%22.5%0.18%0.07%0.22%
Feb 202643.6%29.2%10.7%16%0.29%0.09%0.16%
Mar 202629.2%23.9%10.7%35.7%0.24%0.07%0.07%
Apr 202638.6%25.7%14.2%21.1%0.31%0.08%0.08%
May 202643.6%29.1%16%10.7%0.35%0.09%0.16%
Jun 202641.1%27.4%18.5%12.3%0.41%0.1%0.15%
Jul 202644.9%30%13.5%11%0.36%0.09%0.11%
Aug 202645.8%30.7%13.8%9.2%0.3%0.09%0.11%
Sep 202642.1%34.4%12.7%10.3%0.28%0.08%0.08%

  1. 1.Timberland

    42.1%

    Held 1st. 2.2M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Dr. Martens

    34.4%

    Held 2nd. 1.8M estimated branded searches, +22% vs prior month. Share +3.7 points.

  3. 3.Ariat

    12.7%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.

  4. 4.Red Wing

    10.3%

    Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +1.1 points.

  5. 5.KEEN

    0.28%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Carhartt

    0.08%

    Moved from 7th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Caterpillar

    0.08%

    Moved from 6th to 7th. 4.4K estimated branded searches, -18.5% vs prior month. Share 0 points.

Compare search popularity between Dr. Martens and its closest rivals

Every comparison with Dr. Martens

How has branded search demand for Dr. Martens changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dr. Martens worldwide fell from 2.2M to 1.8M.
  • Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among steel toe boot brands worldwide increased from 28.8% to 34.4%.
  • Across the 12 months ending September 2026, Dr. Martens’ estimated Share of Search among steel toe boot brands worldwide peaked at 34.4% in September 2026 and was lowest at 23.9% in March 2026.

How did search popularity change for steel toe boot brands worldwide in September 2026?

  1. In September 2026, Dr. Martens gained estimated Share of Search among steel toe boot brands worldwide, from 30.7% to 34.4%.

  2. In September 2026, Red Wing gained estimated Share of Search among steel toe boot brands worldwide, from 9.2% to 10.3%.

  3. In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 45.8% to 42.1%.

  4. In September 2026, Ariat lost estimated Share of Search among steel toe boot brands worldwide, from 13.8% to 12.7%.

  5. In September 2026, Carhartt rose from 7th to 6th among steel toe boot brands worldwide.

  6. In September 2026, Caterpillar fell from 6th to 7th among steel toe boot brands worldwide.

Where does Dr. Martens compete?

Dr. Martens is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Boots3rd of 616.1%Show ranking
Boot brands3rd of 617%Show ranking
Steel toe boot brands2nd of 734.4%Shown above
Safety boots1st of 661.8%Show ranking

How is Dr. Martens measured?

Brandwave collects information about searches that people make online using Dr. Martens’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • drmartens

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How the Brand Demand Index is measured

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