Brandwave

Caterpillar vs KEEN:Which is searched more?

In September 2026, KEEN had more branded searches than Caterpillar among steel toe boot brands worldwide. KEEN was estimated to have 32.9K branded searches compared to Caterpillar’s 2.4K, and held a 0.57% Share of Search versus Caterpillar’s 0.04%. These are worldwide searches for English-language branded terms.

Share of Search among steel toe boot brands worldwide in September 2026Which is more popular in search, Caterpillar or KEEN?
Caterpillar0.04%2.4K searches
vs
KEEN0.57%32.9K searches

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Which is more popular in search, Caterpillar or KEEN?

Compare the steel toe boot brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Caterpillar and KEEN among steel toe boot brands worldwide, by month

Share of Search by month for KEEN, Caterpillar. The figures are in the table below the chart.

View monthly share of search table
MonthTimberlandDr. MartensAriatRed WingCarharttKEENCaterpillar
Oct 202538.9%26%7.8%17.4%9.6%0.29%0.03%
Nov 202542.5%23.3%8.5%12.7%12.7%0.21%0.02%
Dec 202537.7%25.2%9.2%13.8%13.8%0.21%0.02%
Jan 202637.5%25%7.5%20.5%9.2%0.28%0.03%
Feb 202640.1%26.8%9.8%14.7%8%0.44%0.04%
Mar 202627.8%22.8%10.2%34.1%4.6%0.41%0.04%
Apr 202636.9%24.6%13.6%20.2%4.1%0.6%0.05%
May 202641.8%27.9%15.4%10.3%3.8%0.75%0.05%
Jun 202639.2%26.2%17.6%11.8%4.3%0.86%0.06%
Jul 202643%28.7%12.9%10.6%3.9%0.87%0.06%
Aug 202643.5%29.2%13.1%8.7%4.8%0.64%0.05%
Sep 202638.8%31.7%11.6%9.5%7.8%0.57%0.04%

How has the Caterpillar and KEEN comparison changed over the last 12 months?

  • KEEN was ahead of Caterpillar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Caterpillar’s estimated Share of Search among steel toe boot brands worldwide moved from 0.03% to 0.04%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, KEEN’s estimated Share of Search among steel toe boot brands worldwide moved from 0.29% to 0.57%, and its estimated monthly branded searches moved from 24.7K to 32.9K.

How did search popularity change for steel toe boot brands worldwide in September 2026?

  1. Estimated monthly branded searches for KEEN worldwide rose 33.2% over 12 measured months, from 24.7K to 32.9K in September 2026.

  2. Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

Other head-to-heads among steel toe boot brands

How each brand is measured

Brandwave collects information about searches that people make online using Caterpillar’s and KEEN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Caterpillar

1 branded search term

  • cat digger

KEEN

2 branded search terms

  • hiking boots keen
  • keen hiking shoes

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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