Carhartt vs Timberland:Which is searched more?
In September 2026, Timberland had more branded searches than Carhartt among steel toe boot brands worldwide. Timberland was estimated to have 2.2M branded searches compared to Carhartt’s 450K, and held a 38.8% Share of Search versus Carhartt’s 7.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carhartt or Timberland?
Compare the steel toe boot brands brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Timberland, Carhartt. The figures are in the table below the chart.
View monthly share of search table
| Month | Timberland | Dr. Martens | Ariat | Red Wing | Carhartt | KEEN | Caterpillar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.9% | 26% | 7.8% | 17.4% | 9.6% | 0.29% | 0.03% |
| Nov 2025 | 42.5% | 23.3% | 8.5% | 12.7% | 12.7% | 0.21% | 0.02% |
| Dec 2025 | 37.7% | 25.2% | 9.2% | 13.8% | 13.8% | 0.21% | 0.02% |
| Jan 2026 | 37.5% | 25% | 7.5% | 20.5% | 9.2% | 0.28% | 0.03% |
| Feb 2026 | 40.1% | 26.8% | 9.8% | 14.7% | 8% | 0.44% | 0.04% |
| Mar 2026 | 27.8% | 22.8% | 10.2% | 34.1% | 4.6% | 0.41% | 0.04% |
| Apr 2026 | 36.9% | 24.6% | 13.6% | 20.2% | 4.1% | 0.6% | 0.05% |
| May 2026 | 41.8% | 27.9% | 15.4% | 10.3% | 3.8% | 0.75% | 0.05% |
| Jun 2026 | 39.2% | 26.2% | 17.6% | 11.8% | 4.3% | 0.86% | 0.06% |
| Jul 2026 | 43% | 28.7% | 12.9% | 10.6% | 3.9% | 0.87% | 0.06% |
| Aug 2026 | 43.5% | 29.2% | 13.1% | 8.7% | 4.8% | 0.64% | 0.05% |
| Sep 2026 | 38.8% | 31.7% | 11.6% | 9.5% | 7.8% | 0.57% | 0.04% |
How has the Carhartt and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Carhartt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among steel toe boot brands worldwide moved from 9.6% to 7.8%, and its estimated monthly branded searches moved from 823K to 450K.
- Across the 12 months ending September 2026, Timberland’s estimated Share of Search among steel toe boot brands worldwide moved from 38.9% to 38.8%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for steel toe boot brands worldwide in September 2026?
2 changes
In September 2026, Carhartt gained estimated Share of Search among steel toe boot brands worldwide, from 4.8% to 7.8%.
In September 2026, Timberland lost estimated Share of Search among steel toe boot brands worldwide, from 43.5% to 38.8%.
Other head-to-heads among steel toe boot brands
How each brand is measured
Brandwave collects information about searches that people make online using Carhartt’s and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carhartt
1 branded search term
- carhartt jacket
Timberland
1 branded search term
- timberland
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.