Brandwave

Work shirts brands:Which are searched most?

In September 2026, Gildan was the most searched among work shirts brands worldwide, with an estimated 22.2K branded searches and 53.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gildan53.1%
  2. Dickies35.4%
  3. Carhartt10.5%
  4. Bisley0.93%

Follow work shirts brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the work shirts brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among work shirts brands worldwide, by month

Share of Search by month for Gildan, Dickies, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthGildanDickiesCarharttBisley
Oct 202536.3%54.2%8.8%0.64%
Nov 202539.3%48.2%11.7%0.85%
Dec 202539.4%48.3%11.7%0.57%
Jan 202644.2%44.2%10.8%0.78%
Feb 202648%39.3%11.7%1%
Mar 202651.9%34.6%12.6%0.91%
Apr 202651.9%34.6%12.6%0.91%
May 202656.7%31%11.3%1%
Jun 202655.3%30.1%13.4%1.2%
Jul 202655.3%30.1%13.4%1.2%
Aug 202656.8%31%11.3%0.82%
Sep 202653.1%35.4%10.5%0.93%

This month’s ranking, September 2026

  1. 1.Gildan

    53.1%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.7 points.

  2. 2.Dickies

    35.4%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +4.4 points.

  3. 3.Carhartt

    10.5%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Bisley

    0.93%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among work shirts brands worldwide?

In September 2026, Gildan was the most searched among work shirts brands worldwide, with an estimated 22.2K branded searches and 53.1% estimated Share of Search within this set. Dickies is in 2nd place, 17.7 percentage points behind at 35.4% Share of Search.

Global work shirts brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gildan36.3% → 53.1%56.8%Aug 202636.3%Oct 20252nd → 1st
Dickies54.2% → 35.4%54.2%Oct 202530.1%Jun 20261st → 2nd
Carhartt8.8% → 10.5%13.4%Jun 20268.8%Oct 20253rd
Bisley0.64% → 0.93%1.2%Jun 20260.57%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Gildan’s estimated Share of Search among work shirts brands worldwide increased from 36.3% to 53.1%.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shirts brands worldwide decreased from 54.2% to 35.4%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work shirts brands worldwide increased from 8.8% to 10.5%.
  • Across the 12 months ending September 2026, Gildan’s estimated Share of Search among work shirts brands worldwide peaked at 56.8% in August 2026 and was lowest at 36.3% in October 2025.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shirts brands worldwide peaked at 54.2% in October 2025 and was lowest at 30.1% in June 2026.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among work shirts brands worldwide peaked at 13.4% in June 2026 and was lowest at 8.8% in October 2025.
  • Across the 12 months ending September 2026, Gildan rose from 2nd to 1st among work shirts brands worldwide.
  • Across the 12 months ending September 2026, Dickies fell from 1st to 2nd among work shirts brands worldwide.
  • Across the 12 months ending September 2026, Bisley held steady: its estimated Share of Search among work shirts brands worldwide moved less than 0.5 percentage points.

How did search popularity change for work shirts brands worldwide in September 2026?

  1. In September 2026, Dickies gained estimated Share of Search among work shirts brands worldwide, from 31% to 35.4%.

  2. In September 2026, Gildan lost estimated Share of Search among work shirts brands worldwide, from 56.8% to 53.1%.

  3. In September 2026, Carhartt lost estimated Share of Search among work shirts brands worldwide, from 11.3% to 10.5%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free