Brandwave

How popular isDickies in search?

In September 2026, there were an estimated 32.5K branded searches for Dickies worldwide which is down 62% over the last 12 months. Dickies holds 35.4% estimated Share of Search among work shirts brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gildan53.1%
  2. Dickies35.4%
  3. Carhartt10.5%
  4. Bisley0.93%
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Which work shirts brands compete with Dickies?

Dickies against work shirts brands worldwide, by month

Share of Search by month for Gildan, Dickies, Carhartt. The figures are in the table below the chart.

View monthly share of search table
MonthGildanDickiesCarharttBisley
Oct 202536.3%54.2%8.8%0.64%
Nov 202539.3%48.2%11.7%0.85%
Dec 202539.4%48.3%11.7%0.57%
Jan 202644.2%44.2%10.8%0.78%
Feb 202648%39.3%11.7%1%
Mar 202651.9%34.6%12.6%0.91%
Apr 202651.9%34.6%12.6%0.91%
May 202656.7%31%11.3%1%
Jun 202655.3%30.1%13.4%1.2%
Jul 202655.3%30.1%13.4%1.2%
Aug 202656.8%31%11.3%0.82%
Sep 202653.1%35.4%10.5%0.93%

  1. 1.Gildan

    53.1%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share -3.7 points.

  2. 2.Dickies

    35.4%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +4.4 points.

  3. 3.Carhartt

    10.5%

    Held 3rd. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  4. 4.Bisley

    0.93%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between Dickies and its closest rivals

Every comparison with Dickies

How has branded search demand for Dickies changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dickies worldwide fell from 85.5K to 32.5K.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shirts brands worldwide decreased from 54.2% to 35.4%.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work shirts brands worldwide peaked at 54.2% in October 2025 and was lowest at 30.1% in June 2026.
  • Across the 12 months ending September 2026, Dickies fell from 1st to 2nd among work shirts brands worldwide.

How did search popularity change for work shirts brands worldwide in September 2026?

  1. In September 2026, Dickies gained estimated Share of Search among work shirts brands worldwide, from 31% to 35.4%.

  2. In September 2026, Gildan lost estimated Share of Search among work shirts brands worldwide, from 56.8% to 53.1%.

  3. In September 2026, Carhartt lost estimated Share of Search among work shirts brands worldwide, from 11.3% to 10.5%.

Where does Dickies compete?

Dickies is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Work trousers brands5th of 51.1%Show ranking
Cargo pants brands4th of 41.5%Show ranking
Cargo shorts brands4th of 40.91%Show ranking
Workwear brands2nd of 515.4%Show ranking
Work pants brands2nd of 435.4%Show ranking
Work shirts brands2nd of 435.4%Shown above
Work overalls brands1st of 349.3%Show ranking
Boiler suit brands1st of 349.5%Show ranking
Work shorts brands1st of 485.2%Show ranking

How is Dickies measured?

Brandwave collects information about searches that people make online using Dickies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • dickies cargo pants
  • dickies cargo shorts
  • dickies overalls

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How the Brand Demand Index is measured

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