Brandwave

How popular isDickies in search?

In September 2026, there were an estimated 14.8K branded searches for Dickies worldwide which is down 55.3% over the last 12 months. Dickies holds 1.1% estimated Share of Search among work pants brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Ariat50.7%
  2. Carhartt40.9%
  3. Caterpillar7.1%
  4. Dickies1.1%
  5. Bisley0.3%
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Which work pants brands compete with Dickies?

Dickies against work pants brands worldwide, by month

Share of Search by month for Ariat, Carhartt, Caterpillar, Dickies. The figures are in the table below the chart.

View monthly share of search table
MonthAriatCarharttCaterpillarDickiesBisley
Oct 202537.9%53%7.1%1.9%0.22%
Nov 202535.8%59.5%3.8%0.79%0.17%
Dec 202535.6%59.6%3.9%0.79%0.14%
Jan 202637.5%53.3%7.9%1%0.32%
Feb 202643.5%45%9.9%1.2%0.32%
Mar 202653.9%33.8%10.7%1.2%0.32%
Apr 202659.3%27.1%12%1.3%0.35%
May 202661.7%24.2%12.3%1.4%0.37%
Jun 202661.7%26.1%10.7%1.1%0.37%
Jul 202656.8%29.6%12%1.2%0.42%
Aug 202658%29.8%10.5%1.3%0.34%
Sep 202650.7%40.9%7.1%1.1%0.3%

  1. 1.Ariat

    50.7%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -7.3 points.

  2. 2.Carhartt

    40.9%

    Held 2nd. 543K estimated branded searches, +56.8% vs prior month. Share +11 points.

  3. 3.Caterpillar

    7.1%

    Held 3rd. 93.7K estimated branded searches, -23.3% vs prior month. Share -3.5 points.

  4. 4.Dickies

    1.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Bisley

    0.3%

    Held 5th. 4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dickies and its closest rivals

Every comparison with Dickies

How has branded search demand for Dickies changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dickies worldwide fell from 33.1K to 14.8K.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide decreased from 1.9% to 1.1%.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work pants brands worldwide peaked at 1.9% in October 2025 and was lowest at 0.79% in December 2025.

How did search popularity change for work pants brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among work pants brands worldwide, from 29.8% to 40.9%.

  2. In September 2026, Ariat lost estimated Share of Search among work pants brands worldwide, from 58% to 50.7%.

  3. In September 2026, Caterpillar lost estimated Share of Search among work pants brands worldwide, from 10.5% to 7.1%.

  4. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

Where does Dickies compete?

Dickies is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cargo pants brands4th of 40.99%Show ranking
Overalls women brands3rd of 31.1%Show ranking
Work pants brands4th of 51.1%Shown above
Work trousers brands5th of 51.1%Show ranking
Work shirts brands4th of 51.2%Show ranking
Cargo shorts brands4th of 41.7%Show ranking
Work shorts brands3rd of 42.3%Show ranking
Boiler suit brands2nd of 32.6%Show ranking
Workwear brands3rd of 57.9%Show ranking
Work overalls brands1st of 344.1%Show ranking

How is Dickies measured?

Brandwave collects information about searches that people make online using Dickies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dickies overalls

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How the Brand Demand Index is measured

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