Brandwave

Streetwear brands:Which are searched most?

In September 2026, Carhartt WIP was the most searched among streetwear brands worldwide, with an estimated 3M branded searches and 40.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Carhartt WIP40.2%
  2. Supreme29.6%
  3. Stüssy24.2%
  4. Kith5.9%
  5. Champion0.03%

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Share of SearchLeaderboard

Compare the streetwear labels people wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among streetwear brands worldwide, by month

Share of Search by month for Carhartt WIP, Supreme, Stüssy, Kith. The figures are in the table below the chart.

View monthly share of search table
MonthCarhartt WIPSupremeStüssyKithChampion
Oct 202547%23.6%23.6%5.8%0.03%
Nov 202556%19.1%19.1%5.7%0.02%
Dec 202553.1%22.1%18.1%6.7%0.02%
Jan 202649.1%24.7%20.2%6.1%0.03%
Feb 202639.8%29.8%24.4%6%0.03%
Mar 202636.8%33.8%22.6%6.8%0.04%
Apr 202635%31.5%25.7%7.7%0.04%
May 202630.4%32.8%26.8%9.9%0.04%
Jun 202632.5%29.3%29.3%8.8%0.05%
Jul 202633.5%29.6%29.6%7.3%0.05%
Aug 202631.4%34.6%28.3%5.7%0.04%
Sep 202640.2%29.6%24.2%5.9%0.03%

This month’s ranking, September 2026

  1. 1.Carhartt WIP

    40.2%

    Moved from 2nd to 1st. 3M estimated branded searches, +22.3% vs prior month. Share +8.8 points.

  2. 2.Supreme

    29.6%

    Moved from 1st to 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -5 points.

  3. 3.Stüssy

    24.2%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -4.1 points.

  4. 4.Kith

    5.9%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Champion

    0.03%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among streetwear brands worldwide?

In September 2026, Carhartt WIP was the most searched among streetwear brands worldwide, with an estimated 3M branded searches and 40.2% estimated Share of Search within this set. Supreme is in 2nd place, 10.6 percentage points behind at 29.6% Share of Search.

Global streetwear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Carhartt WIP47% → 40.2%56%Nov 202530.4%May 20261st
Supreme23.6% → 29.6%34.6%Aug 202619.1%Nov 20253rd → 2nd
Stüssy23.6% → 24.2%29.6%Jul 202618.1%Dec 20252nd → 3rd
Kith5.8% → 5.9%9.9%May 20265.7%Aug 20264th
Champion0.03%0.05%Jul 20260.02%Nov 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Carhartt WIP’s estimated Share of Search among streetwear brands worldwide decreased from 47% to 40.2%.
  • Across the 12 months ending September 2026, Supreme’s estimated Share of Search among streetwear brands worldwide increased from 23.6% to 29.6%.
  • Across the 12 months ending September 2026, Stüssy’s estimated Share of Search among streetwear brands worldwide increased from 23.6% to 24.2%.
  • Across the 12 months ending September 2026, Carhartt WIP’s estimated Share of Search among streetwear brands worldwide peaked at 56% in November 2025 and was lowest at 30.4% in May 2026.
  • Across the 12 months ending September 2026, Supreme’s estimated Share of Search among streetwear brands worldwide peaked at 34.6% in August 2026 and was lowest at 19.1% in November 2025.
  • Across the 12 months ending September 2026, Stüssy’s estimated Share of Search among streetwear brands worldwide peaked at 29.6% in July 2026 and was lowest at 18.1% in December 2025.
  • Across the 12 months ending September 2026, Kith’s estimated Share of Search among streetwear brands worldwide peaked at 9.9% in May 2026 and was lowest at 5.7% in August 2026.
  • Across the 12 months ending September 2026, Supreme rose from 3rd to 2nd among streetwear brands worldwide.
  • Across the 12 months ending September 2026, Stüssy fell from 2nd to 3rd among streetwear brands worldwide.
  • Across the 12 months ending September 2026, Kith and Champion held steady: their estimated Share of Search among streetwear brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for streetwear brands worldwide in September 2026?

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 40.2% estimated Share of Search.

  2. In September 2026, Supreme lost estimated Share of Search among streetwear brands worldwide, from 34.6% to 29.6%.

  3. In September 2026, Stüssy lost estimated Share of Search among streetwear brands worldwide, from 28.3% to 24.2%.

  4. Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

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