Brandwave

Off-White vs Supreme:Which is more popular?

In September 2026, Supreme had more branded searches than Off-White among streetwear brands worldwide. Supreme had about 2.2 million branded searches, while Off-White had 823,000. Supreme made up 22.7% of all streetwear brand searches we track, and Off-White accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Supreme appeared in three of the five answers and Off-White in two. Supreme was mentioned before Off-White in every answer that named either.

Among streetwear brands worldwide in September 2026

Who do people search for more?

Supreme, about 3 searches for every 1 for Off-White

Supreme 2.2M searchesOff-White 823K searches

Who does AI mention more?

Supreme, mentioned in 3 of 5 answers, Off-White in 2

Supreme in 3 of 5Off-White in 2 of 5

Who does AI recommend more?

Supreme, named ahead of Off-White in 3 of 3 answers

Supreme first in 3Off-White never first

Follow Off-White vs Supreme and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top streetwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Supreme was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Off-White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Supreme was listed before Off-White in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stüssy1st
  2. Carhartt WIP2nd
  3. Supreme3rd
  4. Corteiz4th
  5. Fear of God Essentials5th
  6. Off-White6th
  7. Aimé Leon Dore7th
  8. Kith8th
  9. Dickies9th
  10. Champion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streetwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Off-White or Supreme more popular in search?

This chart shows how often people search Google for Off-White and Supreme by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.

Off-White and Supreme among streetwear brands worldwide, by month

Share of searches by month for Supreme, Off-White. The figures are in the table below the chart.

View monthly share of searches table
MonthCarhartt WIPSupremeStüssyOff-WhiteDickiesKithCorteizAimé Leon DoreFear of God EssentialsChampion
Oct 202536.2%18.2%18.2%8.1%6.7%4.5%4.5%2.4%1.3%0.02%
Nov 202544.6%15.2%15.2%6.8%5.6%4.6%4.6%2%1.4%0.02%
Dec 202542.8%17.8%14.6%6.5%5.4%5.4%3.6%2%2%0.02%
Jan 202639%19.6%16%7.2%5.9%4.8%3.9%2.2%1.4%0.02%
Feb 202631%23.3%19%8.5%5.7%4.7%3.8%2.6%1.4%0.02%
Mar 202628%25.7%17.2%9.4%6.3%5.2%4.2%2.8%1.3%0.03%
Apr 202626.5%23.9%19.5%8.8%5.9%5.9%4.8%3.2%1.4%0.03%
May 202622.5%24.3%19.8%8.9%7.3%7.3%4.9%3.3%1.8%0.03%
Jun 202624.3%21.9%21.9%9.9%6.6%6.6%4.4%2.9%1.3%0.03%
Jul 202624.9%21.9%21.9%9.9%6.6%5.4%4.4%3.6%1.3%0.03%
Aug 202624.3%26.8%21.9%8.1%6.6%4.4%3.6%2.9%1.3%0.03%
Sep 202630.8%22.7%18.6%8.3%6.8%4.6%3.7%3.1%1.4%0.02%

How has the Off-White and Supreme comparison changed over the last 12 months?

3 findings
  • Supreme was ahead of Off-White in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Off-White’s share of searches among streetwear brands worldwide moved from 8.1% to 8.3%, and its estimated monthly branded searches moved from 1M to 823K.
  • Across the 12 months ending September 2026, Supreme’s share of searches among streetwear brands worldwide moved from 18.2% to 22.7%, and its estimated monthly branded searches held steady at 2.2M.

How did search popularity change for streetwear brands worldwide in September 2026?

3 changes

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches.

  2. In September 2026, Supreme lost share of searches among streetwear brands worldwide, from 26.8% to 22.7%.

  3. Estimated monthly branded searches for Off-White worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Off-White’s and Supreme’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Off-White

1 branded search term

  • off-white

Supreme

1 branded search term

  • supreme

How the Brand Demand Index is measured

Other head-to-heads among streetwear brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free