Brandwave

How popular isOff-White?

In September 2026, people searched for Off-White by name about 823,000 times worldwide, a 17.7% decrease from the previous year. These searches made up 8.3% of all global streetwear brand searches, placing Off-White fourth out of ten brands. When we asked both ChatGPT and Google AI Overviews about streetwear brands, Off-White appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Off-White is the fourth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. Carhartt WIPShare of searches 30.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. SupremeShare of searches 22.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. StüssyShare of searches 18.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Off-WhiteShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  5. DickiesShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th

+5 more

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Top streetwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Off-White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Off-White is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stüssy1st
  2. Carhartt WIP2nd
  3. Supreme3rd
  4. Corteiz4th
  5. Fear of God Essentials5th
  6. Off-White6th
  7. Aimé Leon Dore7th
  8. Kith8th
  9. Dickies9th
  10. Champion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streetwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which streetwear brands compete with Off-White?

Off-White against streetwear brands worldwide, by month

Share of searches by month for Carhartt WIP, Supreme, Stüssy, Off-White, Dickies, Kith, Corteiz, Aimé Leon Dore. The figures are in the table below the chart.

View monthly share of searches table
MonthCarhartt WIPSupremeStüssyOff-WhiteDickiesKithCorteizAimé Leon DoreFear of God EssentialsChampion
Oct 202536.2%18.2%18.2%8.1%6.7%4.5%4.5%2.4%1.3%0.02%
Nov 202544.6%15.2%15.2%6.8%5.6%4.6%4.6%2%1.4%0.02%
Dec 202542.8%17.8%14.6%6.5%5.4%5.4%3.6%2%2%0.02%
Jan 202639%19.6%16%7.2%5.9%4.8%3.9%2.2%1.4%0.02%
Feb 202631%23.3%19%8.5%5.7%4.7%3.8%2.6%1.4%0.02%
Mar 202628%25.7%17.2%9.4%6.3%5.2%4.2%2.8%1.3%0.03%
Apr 202626.5%23.9%19.5%8.8%5.9%5.9%4.8%3.2%1.4%0.03%
May 202622.5%24.3%19.8%8.9%7.3%7.3%4.9%3.3%1.8%0.03%
Jun 202624.3%21.9%21.9%9.9%6.6%6.6%4.4%2.9%1.3%0.03%
Jul 202624.9%21.9%21.9%9.9%6.6%5.4%4.4%3.6%1.3%0.03%
Aug 202624.3%26.8%21.9%8.1%6.6%4.4%3.6%2.9%1.3%0.03%
Sep 202630.8%22.7%18.6%8.3%6.8%4.6%3.7%3.1%1.4%0.02%

  1. 1.Carhartt WIP

    30.8%

    Moved from 2nd to 1st. 3M estimated branded searches, +22.3% vs prior month. Share +6.5 points.

  2. 2.Supreme

    22.7%

    Moved from 1st to 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  3. 3.Stüssy

    18.6%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  4. 4.Off-White

    8.3%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Dickies

    6.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kith

    4.6%

    Held 6th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Corteiz

    3.7%

    Held 7th. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Aimé Leon Dore

    3.1%

    Held 8th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Fear of God Essentials

    1.4%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Champion

    0.02%

    Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare popularity between Off-White and its closest rivals

Every comparison with Off-White

9 comparisons

How has branded search demand for Off-White changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Off-White worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, Off-White’s share of searches among streetwear brands worldwide peaked at 9.9% in June 2026 and was lowest at 6.5% in December 2025.

How did search popularity change for streetwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches.

  2. In September 2026, Supreme lost share of searches among streetwear brands worldwide, from 26.8% to 22.7%.

  3. In September 2026, Stüssy lost share of searches among streetwear brands worldwide, from 21.9% to 18.6%.

  4. Estimated monthly branded searches for Corteiz worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  5. Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  6. Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Off-White’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Off-White’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • off-white

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How the Brand Demand Index is measured

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