Brandwave

Fear of God Essentials vs Off-White:Which is more popular?

In September 2026, Off-White had more branded searches than Fear of God Essentials among streetwear brands worldwide. Off-White had about 823,000 branded searches, while Fear of God Essentials had 135,000. Off-White made up 8.3% of all streetwear brand searches we track, and Fear of God Essentials accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about streetwear brands, Fear of God Essentials and Off-White each appeared in two of the five answers. Fear of God Essentials was mentioned before Off-White in two out of three answers that named either.

Among streetwear brands worldwide in September 2026

Who do people search for more?

Off-White, about 6 searches for every 1 for Fear of God Essentials

Off-White 823K searchesFear of God Essentials 135K searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Fear of God Essentials in 2 of 5Off-White in 2 of 5

Who does AI recommend more?

Fear of God Essentials, named ahead of Off-White in 2 of 3 answers

Fear of God Essentials first in 2Off-White first in 1

Follow Fear of God Essentials vs Off-White and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top streetwear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fear of God Essentials was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Off-White was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Fear of God Essentials was listed before Off-White in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stüssy1st
  2. Carhartt WIP2nd
  3. Supreme3rd
  4. Corteiz4th
  5. Fear of God Essentials5th
  6. Off-White6th
  7. Aimé Leon Dore7th
  8. Kith8th
  9. Dickies9th
  10. Champion–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Carhartt WIP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stüssy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Supreme3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Corteiz3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Off-White2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dickies2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aimé Leon Dore2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fear of God Essentials2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kith1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Champion0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about streetwear brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Fear of God Essentials or Off-White more popular in search?

This chart shows how often people search Google for Fear of God Essentials and Off-White by name. Each line represents a brand's share of searches for all ten streetwear brands we track, month by month, from English-language searches worldwide.

Fear of God Essentials and Off-White among streetwear brands worldwide, by month

Share of searches by month for Off-White, Fear of God Essentials. The figures are in the table below the chart.

View monthly share of searches table
MonthCarhartt WIPSupremeStüssyOff-WhiteDickiesKithCorteizAimé Leon DoreFear of God EssentialsChampion
Oct 202536.2%18.2%18.2%8.1%6.7%4.5%4.5%2.4%1.3%0.02%
Nov 202544.6%15.2%15.2%6.8%5.6%4.6%4.6%2%1.4%0.02%
Dec 202542.8%17.8%14.6%6.5%5.4%5.4%3.6%2%2%0.02%
Jan 202639%19.6%16%7.2%5.9%4.8%3.9%2.2%1.4%0.02%
Feb 202631%23.3%19%8.5%5.7%4.7%3.8%2.6%1.4%0.02%
Mar 202628%25.7%17.2%9.4%6.3%5.2%4.2%2.8%1.3%0.03%
Apr 202626.5%23.9%19.5%8.8%5.9%5.9%4.8%3.2%1.4%0.03%
May 202622.5%24.3%19.8%8.9%7.3%7.3%4.9%3.3%1.8%0.03%
Jun 202624.3%21.9%21.9%9.9%6.6%6.6%4.4%2.9%1.3%0.03%
Jul 202624.9%21.9%21.9%9.9%6.6%5.4%4.4%3.6%1.3%0.03%
Aug 202624.3%26.8%21.9%8.1%6.6%4.4%3.6%2.9%1.3%0.03%
Sep 202630.8%22.7%18.6%8.3%6.8%4.6%3.7%3.1%1.4%0.02%

How has the Fear of God Essentials and Off-White comparison changed over the last 12 months?

3 findings

How did search popularity change for streetwear brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

  2. Estimated monthly branded searches for Off-White worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fear of God Essentials’ and Off-White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fear of God Essentials

1 branded search term

  • fear of god essentials

Off-White

1 branded search term

  • off-white

How the Brand Demand Index is measured

Other head-to-heads among streetwear brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free