Brandwave

How popular isDickies in search?

In September 2026, people searched for Dickies by name about 706,000 times worldwide, a 22.3% decrease from the previous year. These searches made up 6.8% of all global streetwear brand searches, placing Dickies fifth out of ten brands. These are worldwide searches for English-language branded terms.

Share of searches, September 2026
  1. Carhartt WIP30.8%
  2. Supreme22.7%
  3. Stüssy18.6%
  4. Off-White8.3%
  5. Dickies6.8%
  6. Kith4.6%
  7. Corteiz3.7%
  8. Aimé Leon Dore3.1%
  9. Fear of God Essentials1.4%
  10. Champion0.02%
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Which streetwear brands compete with Dickies?

Dickies against streetwear brands worldwide, by month

Share of searches by month for Carhartt WIP, Supreme, Stüssy, Off-White, Dickies, Kith, Corteiz, Aimé Leon Dore. The figures are in the table below the chart.

View monthly share of searches table
MonthCarhartt WIPSupremeStüssyOff-WhiteDickiesKithCorteizAimé Leon DoreFear of God EssentialsChampion
Oct 202536.2%18.2%18.2%8.1%6.7%4.5%4.5%2.4%1.3%0.02%
Nov 202544.6%15.2%15.2%6.8%5.6%4.6%4.6%2%1.4%0.02%
Dec 202542.8%17.8%14.6%6.5%5.4%5.4%3.6%2%2%0.02%
Jan 202639%19.6%16%7.2%5.9%4.8%3.9%2.2%1.4%0.02%
Feb 202631%23.3%19%8.5%5.7%4.7%3.8%2.6%1.4%0.02%
Mar 202628%25.7%17.2%9.4%6.3%5.2%4.2%2.8%1.3%0.03%
Apr 202626.5%23.9%19.5%8.8%5.9%5.9%4.8%3.2%1.4%0.03%
May 202622.5%24.3%19.8%8.9%7.3%7.3%4.9%3.3%1.8%0.03%
Jun 202624.3%21.9%21.9%9.9%6.6%6.6%4.4%2.9%1.3%0.03%
Jul 202624.9%21.9%21.9%9.9%6.6%5.4%4.4%3.6%1.3%0.03%
Aug 202624.3%26.8%21.9%8.1%6.6%4.4%3.6%2.9%1.3%0.03%
Sep 202630.8%22.7%18.6%8.3%6.8%4.6%3.7%3.1%1.4%0.02%

  1. 1.Carhartt WIP

    30.8%

    Moved from 2nd to 1st. 3M estimated branded searches, +22.3% vs prior month. Share +6.5 points.

  2. 2.Supreme

    22.7%

    Moved from 1st to 2nd. 2.2M estimated branded searches, -18.2% vs prior month. Share -4.1 points.

  3. 3.Stüssy

    18.6%

    Held 3rd. 1.8M estimated branded searches, -18.3% vs prior month. Share -3.4 points.

  4. 4.Off-White

    8.3%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Dickies

    6.8%

    Held 5th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Kith

    4.6%

    Held 6th. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Corteiz

    3.7%

    Held 7th. 368K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Aimé Leon Dore

    3.1%

    Held 8th. 301K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Fear of God Essentials

    1.4%

    Held 9th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Champion

    0.02%

    Held 10th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

Compare search popularity between Dickies and its closest rivals

Every comparison with Dickies

36 comparisons

How has branded search demand for Dickies changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dickies worldwide fell from 909K to 706K.
  • Across the 12 months ending September 2026, Dickies’ share of searches among streetwear brands worldwide peaked at 7.3% in May 2026 and was lowest at 5.4% in December 2025.

How did search popularity change for streetwear brands worldwide in September 2026?

6 changes

  1. In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 30.8% of the searches.

  2. In September 2026, Supreme lost share of searches among streetwear brands worldwide, from 26.8% to 22.7%.

  3. In September 2026, Stüssy lost share of searches among streetwear brands worldwide, from 21.9% to 18.6%.

  4. Estimated monthly branded searches for Corteiz worldwide fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

  5. Estimated monthly branded searches for Dickies worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026.

  6. Estimated monthly branded searches for Fear of God Essentials worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

How are Dickies’ branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Dickies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dickies
  • dickies cargo pants
  • dickies cargo shorts
  • dickies overalls

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How the Brand Demand Index is measured

Where does Dickies compete?

Dickies is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Cargo pants brands8th of 80.09%Show ranking
Streetwear brands5th of 106.8%Shown above
Work trousers brands8th of 80.94%Show ranking
Workwear brands8th of 121%Show ranking
Cargo shorts brands6th of 60.23%Show ranking
Work shorts brands3rd of 62.8%Show ranking
Work shirts brands4th of 62.8%Show ranking
Work pants brands3rd of 76.7%Show ranking
Work overalls brands3rd of 621.2%Show ranking
Boiler suit brands2nd of 423.5%Show ranking
Creator with pink hair and a pink jacket

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