Brandwave

How popular isDickies in search?

In September 2026, there were an estimated 14.8K branded searches for Dickies worldwide which is down 55.3% over the last 12 months. Dickies holds 1.1% estimated Share of Search among cargo pants brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Levi's58.9%
  2. Carhartt32.2%
  3. Lee7.9%
  4. Dickies1.1%
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Which cargo pants brands compete with Dickies?

Dickies against cargo pants brands worldwide, by month

Share of Search by month for Levi's, Carhartt, Lee, Dickies. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sCarharttLeeDickies
Oct 202550.2%41.3%6.8%1.7%
Nov 202542%51.6%5.7%0.76%
Dec 202537.6%56.5%5.1%0.84%
Jan 202650.6%41.6%6.8%0.92%
Feb 202658.9%32.2%7.9%1.1%
Mar 202668.9%20.7%9.3%1%
Apr 202670.1%17.1%11.5%1.3%
May 202672.3%14.5%11.9%1.3%
Jun 202674.1%14.9%9.9%1.1%
Jul 202675.5%15.1%8.3%1.1%
Aug 202668.9%20.6%9.2%1.2%
Sep 202658.9%32.2%7.9%1.1%

  1. 1.Levi's

    58.9%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -10.1 points.

  2. 2.Carhartt

    32.2%

    Held 2nd. 450K estimated branded searches, +82.9% vs prior month. Share +11.6 points.

  3. 3.Lee

    7.9%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.3 points.

  4. 4.Dickies

    1.1%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Dickies and its closest rivals

Every comparison with Dickies

How has branded search demand for Dickies changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Dickies worldwide fell from 33.1K to 14.8K.
  • Across the 12 months ending September 2026, Dickies’ estimated Share of Search among cargo pants brands worldwide decreased from 1.7% to 1.1%.

How did search popularity change for cargo pants brands worldwide in September 2026?

  1. In September 2026, Carhartt gained estimated Share of Search among cargo pants brands worldwide, from 20.6% to 32.2%.

  2. In September 2026, Levi's lost estimated Share of Search among cargo pants brands worldwide, from 68.9% to 58.9%.

  3. In September 2026, Lee lost estimated Share of Search among cargo pants brands worldwide, from 9.2% to 7.9%.

  4. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

Where does Dickies compete?

Dickies is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Workwear brands2nd of 60.48%Show ranking
Work overalls brands2nd of 40.48%Show ranking
Cargo pants brands4th of 41.1%Shown above
Overalls women brands3rd of 31.1%Show ranking
Work trousers brands4th of 51.2%Show ranking
Work shirts brands4th of 51.3%Show ranking
Work pants brands3rd of 51.3%Show ranking
Cargo shorts brands3rd of 42.6%Show ranking
Boiler suit brands2nd of 33.1%Show ranking
Work shorts brands2nd of 43.2%Show ranking

How is Dickies measured?

Brandwave collects information about searches that people make online using Dickies’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dickies overalls

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How the Brand Demand Index is measured

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