Dickies vs Uniqlo:Which is searched more?
In September 2026, Uniqlo had more branded searches than Dickies among cargo pants brands worldwide. Uniqlo had about 13.6 million branded searches, while Dickies had 14,800. Uniqlo made up 79.2% of all cargo pants brand searches we track, and Dickies accounted for 0.09%. These are worldwide searches for English-language branded terms.
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Is Dickies or Uniqlo more popular in search?
Compare the cargo pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Uniqlo, Dickies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uniqlo | Abercrombie & Fitch | Levi's | Wrangler | 5.11 Tactical | Lee | Carhartt | Dickies |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 81% | 10.9% | 4.9% | 1.2% | 0.91% | 0.66% | 0.13% | 0.24% |
| Nov 2025 | 81.5% | 10.9% | 4.9% | 0.98% | 0.91% | 0.66% | 0.11% | 0.06% |
| Dec 2025 | 79% | 13% | 4.8% | 1.2% | 1.1% | 0.64% | 0.13% | 0.13% |
| Jan 2026 | 81% | 10.9% | 4.9% | 0.98% | 1.2% | 0.66% | 0.11% | 0.24% |
| Feb 2026 | 77.5% | 12.8% | 5.7% | 1.2% | 1.3% | 0.77% | 0.13% | 0.63% |
| Mar 2026 | 77.8% | 12.8% | 5.7% | 1.2% | 1.1% | 0.77% | 0.1% | 0.52% |
| Apr 2026 | 81% | 10.9% | 4.9% | 0.98% | 0.94% | 0.8% | 0.11% | 0.36% |
| May 2026 | 79% | 13% | 4.8% | 1.2% | 0.98% | 0.78% | 0.11% | 0.16% |
| Jun 2026 | 78% | 12.9% | 5.8% | 1.2% | 0.96% | 0.77% | 0.13% | 0.28% |
| Jul 2026 | 75.9% | 15.3% | 5.6% | 1.1% | 1.1% | 0.62% | 0.1% | 0.28% |
| Aug 2026 | 77% | 15.5% | 4.7% | 1.1% | 0.92% | 0.62% | 0.1% | 0.08% |
| Sep 2026 | 79.2% | 13% | 4.8% | 1.2% | 0.94% | 0.64% | 0.11% | 0.09% |
How has the Dickies and Uniqlo comparison changed over the last 12 months?
3 findings
- Uniqlo was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ share of searches among cargo pants brands worldwide moved from 0.24% to 0.09%, and its estimated monthly branded searches moved from 49.5K to 14.8K.
- Across the 12 months ending September 2026, Uniqlo’s share of searches among cargo pants brands worldwide moved from 81% to 79.2%, and its estimated monthly branded searches moved from 16.6M to 13.6M.
How did search popularity change for cargo pants brands worldwide in September 2026?
2 changes
In September 2026, Uniqlo gained share of searches among cargo pants brands worldwide, from 77% to 79.2%.
Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Dickies’ and Uniqlo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among cargo pants brands
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