Brandwave

Cargo Pants brands:Which are searched most?

In September 2026, Adidas was the most searched among cargo Pants brands worldwide, with an estimated 21.8M branded searches and 42.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Adidas42.8%
  2. H&M32.5%
  3. Lululemon21.8%
  4. Levi's1.6%
  5. Carhartt0.88%
  6. Lee0.22%
  7. Blue0.17%
  8. Dickies0.03%

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Share of SearchLeaderboard

Compare the cargo pants brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cargo Pants brands worldwide, by month

Share of Search by month for Adidas, H&M, Lululemon. The figures are in the table below the chart.

View monthly share of search table
MonthAdidasH&MLululemonLevi'sCarharttLeeBlueDickies
Oct 202539.2%34.4%22.9%1.7%1.4%0.23%0.18%0.06%
Nov 202542.7%26.7%26.7%1.6%2%0.22%0.17%0.03%
Dec 202538.6%28.7%28.7%1.4%2.1%0.19%0.19%0.03%
Jan 202640.6%30.5%25%1.8%1.5%0.25%0.24%0.03%
Feb 202645.5%28.3%23.1%1.7%0.94%0.23%0.23%0.03%
Mar 202648.4%29.3%19.6%1.8%0.53%0.24%0.19%0.03%
Apr 202644.3%31.9%21.4%1.6%0.39%0.26%0.18%0.03%
May 202644.8%34.4%18.7%1.4%0.28%0.23%0.15%0.02%
Jun 202643.5%35.2%19.2%1.4%0.29%0.19%0.15%0.02%
Jul 202647.3%30.3%20.2%1.5%0.3%0.16%0.19%0.02%
Aug 202647.7%29.9%20%1.5%0.44%0.2%0.2%0.03%
Sep 202642.8%32.5%21.8%1.6%0.88%0.22%0.17%0.03%

This month’s ranking, September 2026

  1. 1.Adidas

    42.8%

    Held 1st. 21.8M estimated branded searches, -17.5% vs prior month. Share -4.9 points.

  2. 2.H&M

    32.5%

    Held 2nd. 16.6M estimated branded searches, 0% vs prior month. Share +2.6 points.

  3. 3.Lululemon

    21.8%

    Held 3rd. 11.1M estimated branded searches, 0% vs prior month. Share +1.7 points.

  4. 4.Levi's

    1.6%

    Held 4th. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Carhartt

    0.88%

    Held 5th. 450K estimated branded searches, +82.9% vs prior month. Share +0.4 points.

  6. 6.Lee

    0.22%

    Held 6th. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Blue

    0.17%

    Held 7th. 88.8K estimated branded searches, -18.2% vs prior month. Share 0 points.

  8. 8.Dickies

    0.03%

    Held 8th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among cargo Pants brands worldwide?

In September 2026, Adidas was the most searched among cargo Pants brands worldwide, with an estimated 21.8M branded searches and 42.8% estimated Share of Search within this set. H&M is in 2nd place, 10.3 percentage points behind at 32.5% Share of Search.

Global cargo Pants brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Adidas39.2% → 42.8%48.4%Mar 202638.6%Dec 20251st
H&M34.4% → 32.5%35.2%Jun 202626.7%Nov 20252nd
Lululemon22.9% → 21.8%28.7%Dec 202518.7%May 20263rd
Levi's1.7% → 1.6%1.8%Jan 20261.4%May 20264th
Carhartt1.4% → 0.88%2.1%Dec 20250.28%May 20265th
Lee0.23% → 0.22%0.26%Apr 20260.16%Jul 20266th
Blue0.18% → 0.17%0.24%Jan 20260.15%May 20267th
Dickies0.06% → 0.03%0.06%Oct 20250.02%Jun 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among cargo Pants brands worldwide increased from 39.2% to 42.8%.
  • Across the 12 months ending September 2026, H&M’s estimated Share of Search among cargo Pants brands worldwide decreased from 34.4% to 32.5%.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among cargo Pants brands worldwide decreased from 22.9% to 21.8%.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo Pants brands worldwide decreased from 1.4% to 0.88%.
  • Across the 12 months ending September 2026, Adidas’ estimated Share of Search among cargo Pants brands worldwide peaked at 48.4% in March 2026 and was lowest at 38.6% in December 2025.
  • Across the 12 months ending September 2026, H&M’s estimated Share of Search among cargo Pants brands worldwide peaked at 35.2% in June 2026 and was lowest at 26.7% in November 2025.
  • Across the 12 months ending September 2026, Lululemon’s estimated Share of Search among cargo Pants brands worldwide peaked at 28.7% in December 2025 and was lowest at 18.7% in May 2026.
  • Across the 12 months ending September 2026, Carhartt’s estimated Share of Search among cargo Pants brands worldwide peaked at 2.1% in December 2025 and was lowest at 0.28% in May 2026.
  • Across the 12 months ending September 2026, Levi's, Lee, Blue and Dickies held steady: their estimated Share of Search among cargo Pants brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for cargo Pants brands worldwide in September 2026?

  1. In September 2026, H&M gained estimated Share of Search among cargo Pants brands worldwide, from 29.9% to 32.5%.

  2. In September 2026, Lululemon gained estimated Share of Search among cargo Pants brands worldwide, from 20% to 21.8%.

  3. In September 2026, Adidas lost estimated Share of Search among cargo Pants brands worldwide, from 47.7% to 42.8%.

  4. Carhartt’s estimated Share of Search among cargo Pants brands worldwide has gained ground for 3 months in a row, from 0.29% to 0.88% in September 2026.

  5. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  6. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  7. Estimated monthly branded searches for Blue worldwide fell 18.2% over 12 measured months, from 109K to 88.8K in September 2026.

  8. Estimated monthly branded searches for Levi's worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

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