Brandwave

How popular isLee in search?

In September 2026, there were an estimated 110K branded searches for Lee worldwide which is down 18.5% over the last 12 months. Lee holds 11.4% estimated Share of Search among cargo pants brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Levi's85.2%
  2. Lee11.4%
  3. Carhartt1.9%
  4. Dickies1.5%
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Which cargo pants brands compete with Lee?

Lee against cargo pants brands worldwide, by month

Share of Search by month for Levi's, Lee. The figures are in the table below the chart.

View monthly share of search table
MonthLevi'sLeeCarharttDickies
Oct 202582.5%11.1%2.2%4.1%
Nov 202585.5%11.6%1.9%1%
Dec 202584.1%11.4%2.3%2.3%
Jan 202682.9%11.2%1.8%4.1%
Feb 202679%10.6%1.7%8.7%
Mar 202680.4%10.9%1.5%7.3%
Apr 202679.4%13%1.7%5.8%
May 202682%13.5%1.8%2.7%
Jun 202683%11.1%1.8%4.1%
Jul 202685%9.3%1.5%4.2%
Aug 202685.2%11.4%1.9%1.5%
Sep 202685.2%11.4%1.9%1.5%

  1. 1.Levi's

    85.2%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Lee

    11.4%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Carhartt

    1.9%

    Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Dickies

    1.5%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lee and its closest rivals

Every comparison with Lee

How has branded search demand for Lee changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lee worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Lee’s estimated Share of Search among cargo pants brands worldwide peaked at 13.5% in May 2026 and was lowest at 9.3% in July 2026.

How did search popularity change for cargo pants brands worldwide in September 2026?

  1. Estimated monthly branded searches for Dickies worldwide fell 70.1% over 12 measured months, from 49.5K to 14.8K in September 2026.

  2. Estimated monthly branded searches for Carhartt worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026.

  3. Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.

  4. Estimated monthly branded searches for Levi's worldwide fell 17.7% over 12 measured months, from 1M to 823K in September 2026.

Where does Lee compete?

Lee is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Denim brands5th of 57.3%Show ranking
Jeans brands4th of 57.8%Show ranking
Cargo pants brands2nd of 411.4%Shown above
Cargo shorts brands2nd of 434.6%Show ranking

How is Lee measured?

Brandwave collects information about searches that people make online using Lee’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lee jeans

Do you work for Lee? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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