Diesel vs Lee:Which is more popular by branded search?
In August 2026, Diesel had more branded searches than Lee among jeans brands worldwide. Diesel was estimated to have 2.2M branded searches compared to Lee’s 110K, and held a 66.4% Share of Search versus Lee’s 3.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diesel or Lee?
Compare the jeans brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diesel, Lee. The figures are in the table below the chart.
View monthly share of search table
| Month | Diesel | Levi's | Nudie Jeans | Lee | Wrangler |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 31.6% | 6.3% | 4.3% | 0.05% |
| Nov 2025 | 58.5% | 31.9% | 5.3% | 4.3% | 0.03% |
| Dec 2025 | 57.8% | 31.6% | 6.3% | 4.3% | 0.04% |
| Jan 2026 | 57.8% | 31.6% | 6.3% | 4.3% | 0.05% |
| Feb 2026 | 62.5% | 28.1% | 5.6% | 3.8% | 0.04% |
| Mar 2026 | 67.2% | 24.5% | 4.9% | 3.3% | 0.03% |
| Apr 2026 | 70.3% | 21.1% | 5.2% | 3.5% | 0.03% |
| May 2026 | 65.9% | 24.2% | 5.9% | 4% | 0.05% |
| Jun 2026 | 62.5% | 28.1% | 5.6% | 3.8% | 0.05% |
| Jul 2026 | 62.9% | 28.3% | 5.7% | 3.1% | 0.05% |
| Aug 2026 | 66.4% | 24.4% | 6% | 3.3% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Diesel and Lee comparison changed over the last 12 months?
3 findings
- Diesel was ahead of Lee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diesel’s estimated Share of Search among jeans brands worldwide moved from 57.8% to 66.4%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Lee’s estimated Share of Search among jeans brands worldwide moved from 4.3% to 3.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for jeans brands worldwide in August 2026?
2 changes
In August 2026, Diesel gained estimated Share of Search among jeans brands worldwide, from 62.9% to 66.4%.
Estimated monthly branded searches for Lee worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Diesel’s and Lee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.