How popular isDiesel in search?
In August 2026, there were an estimated 2.2M branded searches for Diesel worldwide which is up 22.4% over the last 11 months. Diesel holds 66.4% estimated Share of Search among jeans brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Diesel66.4%
Levi's24.4%
Nudie Jeans6%
Lee3.3%
Wrangler0.05%
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Which jeans brands compete with Diesel?
Share of Search by month for Diesel, Levi's, Nudie Jeans, Lee. The figures are in the table below the chart.
View monthly share of search table
| Month | Diesel | Levi's | Nudie Jeans | Lee | Wrangler |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 31.6% | 6.3% | 4.3% | 0.05% |
| Nov 2025 | 58.5% | 31.9% | 5.3% | 4.3% | 0.03% |
| Dec 2025 | 57.8% | 31.6% | 6.3% | 4.3% | 0.04% |
| Jan 2026 | 57.8% | 31.6% | 6.3% | 4.3% | 0.05% |
| Feb 2026 | 62.5% | 28.1% | 5.6% | 3.8% | 0.04% |
| Mar 2026 | 67.2% | 24.5% | 4.9% | 3.3% | 0.03% |
| Apr 2026 | 70.3% | 21.1% | 5.2% | 3.5% | 0.03% |
| May 2026 | 65.9% | 24.2% | 5.9% | 4% | 0.05% |
| Jun 2026 | 62.5% | 28.1% | 5.6% | 3.8% | 0.05% |
| Jul 2026 | 62.9% | 28.3% | 5.7% | 3.1% | 0.05% |
| Aug 2026 | 66.4% | 24.4% | 6% | 3.3% | 0.05% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.4% | 2.2M | +22.4% | +3.5 points | |
| 2, held 2nd | 24.4% | 823K | 0% | -3.9 points | |
| 3, held 3rd | 6% | 201K | +21.8% | +0.3 points | |
| 4, held 4th | 3.3% | 110K | +21.5% | +0.1 points | |
| 5, held 5th | 0.05% | 1.6K | 0% | 0 points |
1.Diesel
66.4%
Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.5 points.
2.
24.4%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -3.9 points.
6%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.3 points.
4.
Lee3.3%
Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.
5.
Wrangler0.05%
Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Diesel and its closest rivals
How has branded search demand for Diesel changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Diesel worldwide rose from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Diesel’s estimated Share of Search among jeans brands worldwide increased from 57.8% to 66.4%.
- Across the 11 months ending August 2026, Diesel’s estimated Share of Search among jeans brands worldwide peaked at 70.3% in April 2026 and was lowest at 57.8% in October 2025.
How did search popularity change for jeans brands worldwide in August 2026?
3 changes
In August 2026, Diesel gained estimated Share of Search among jeans brands worldwide, from 62.9% to 66.4%.
In August 2026, Levi's lost estimated Share of Search among jeans brands worldwide, from 28.3% to 24.4%.
Estimated monthly branded searches for Lee worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
How is Diesel measured?
Brandwave collects information about searches that people make online using Diesel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- diesel
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Is Diesel your brand?
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