Diesel vs Levi's:Which is more popular by branded search?
In August 2026, Diesel had more branded searches than Levi's among jeans brands worldwide. Diesel was estimated to have 2.2M branded searches compared to Levi's’ 823K, and held a 66.4% Share of Search versus Levi's’ 24.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Diesel or Levi's?
Compare the jeans brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Diesel, Levi's. The figures are in the table below the chart.
View monthly share of search table
| Month | Diesel | Levi's | Nudie Jeans | Lee | Wrangler |
|---|---|---|---|---|---|
| Oct 2025 | 57.8% | 31.6% | 6.3% | 4.3% | 0.05% |
| Nov 2025 | 58.5% | 31.9% | 5.3% | 4.3% | 0.03% |
| Dec 2025 | 57.8% | 31.6% | 6.3% | 4.3% | 0.04% |
| Jan 2026 | 57.8% | 31.6% | 6.3% | 4.3% | 0.05% |
| Feb 2026 | 62.5% | 28.1% | 5.6% | 3.8% | 0.04% |
| Mar 2026 | 67.2% | 24.5% | 4.9% | 3.3% | 0.03% |
| Apr 2026 | 70.3% | 21.1% | 5.2% | 3.5% | 0.03% |
| May 2026 | 65.9% | 24.2% | 5.9% | 4% | 0.05% |
| Jun 2026 | 62.5% | 28.1% | 5.6% | 3.8% | 0.05% |
| Jul 2026 | 62.9% | 28.3% | 5.7% | 3.1% | 0.05% |
| Aug 2026 | 66.4% | 24.4% | 6% | 3.3% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Diesel and Levi's comparison changed over the last 12 months?
3 findings
- Diesel was ahead of Levi's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Diesel’s estimated Share of Search among jeans brands worldwide moved from 57.8% to 66.4%, and its estimated monthly branded searches moved from 1.8M to 2.2M.
- Across the 11 months ending August 2026, Levi's’ estimated Share of Search among jeans brands worldwide moved from 31.6% to 24.4%, and its estimated monthly branded searches moved from 1M to 823K.
How did search popularity change for jeans brands worldwide in August 2026?
2 changes
In August 2026, Diesel gained estimated Share of Search among jeans brands worldwide, from 62.9% to 66.4%.
In August 2026, Levi's lost estimated Share of Search among jeans brands worldwide, from 28.3% to 24.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Diesel’s and Levi's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.