Brandwave

Jeans brands:Which brands are most popular in search?

In August 2026, Diesel was the most searched among jeans brands worldwide, with an estimated 2.2M branded searches and 66.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Diesel66.4%
  2. Levi's24.4%
  3. Nudie Jeans6%
  4. Lee3.3%
  5. Wrangler0.05%

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Share of SearchLeaderboard

Compare the jeans brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among jeans brands worldwide, by month

Share of Search by month for Diesel, Levi's, Nudie Jeans, Lee. The figures are in the table below the chart.

View monthly share of search table
MonthDieselLevi'sNudie JeansLeeWrangler
Oct 202557.8%31.6%6.3%4.3%0.05%
Nov 202558.5%31.9%5.3%4.3%0.03%
Dec 202557.8%31.6%6.3%4.3%0.04%
Jan 202657.8%31.6%6.3%4.3%0.05%
Feb 202662.5%28.1%5.6%3.8%0.04%
Mar 202667.2%24.5%4.9%3.3%0.03%
Apr 202670.3%21.1%5.2%3.5%0.03%
May 202665.9%24.2%5.9%4%0.05%
Jun 202662.5%28.1%5.6%3.8%0.05%
Jul 202662.9%28.3%5.7%3.1%0.05%
Aug 202666.4%24.4%6%3.3%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Diesel

    66.4%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +3.5 points.

  2. 2.Levi's

    24.4%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -3.9 points.

  3. 3.Nudie Jeans

    6%

    Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +0.3 points.

  4. 4.Lee

    3.3%

    Held 4th. 110K estimated branded searches, +21.5% vs prior month. Share +0.1 points.

  5. 5.Wrangler

    0.05%

    Held 5th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among jeans brands worldwide?

In August 2026, Diesel was the most searched among jeans brands worldwide, with an estimated 2.2M branded searches and 66.4% estimated Share of Search within this set. Levi's is in 2nd place, 42 percentage points behind at 24.4% Share of Search.

Global jeans brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Diesel57.8% → 66.4%70.3%Apr 202657.8%Oct 20251st
Levi's31.6% → 24.4%31.9%Nov 202521.1%Apr 20262nd
Nudie Jeans6.3% → 6%6.3%Dec 20254.9%Mar 20263rd
Lee4.3% → 3.3%4.3%Nov 20253.1%Jul 20264th
Wrangler0.05%0.05%Jul 20260.03%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Diesel’s estimated Share of Search among jeans brands worldwide increased from 57.8% to 66.4%.
  • Across the 11 months ending August 2026, Levi's’ estimated Share of Search among jeans brands worldwide decreased from 31.6% to 24.4%.
  • Across the 11 months ending August 2026, Lee’s estimated Share of Search among jeans brands worldwide decreased from 4.3% to 3.3%.
  • Across the 11 months ending August 2026, Diesel’s estimated Share of Search among jeans brands worldwide peaked at 70.3% in April 2026 and was lowest at 57.8% in October 2025.
  • Across the 11 months ending August 2026, Levi's’ estimated Share of Search among jeans brands worldwide peaked at 31.9% in November 2025 and was lowest at 21.1% in April 2026.
  • Across the 11 months ending August 2026, Nudie Jeans’ estimated Share of Search among jeans brands worldwide peaked at 6.3% in December 2025 and was lowest at 4.9% in March 2026.
  • Across the 11 months ending August 2026, Lee’s estimated Share of Search among jeans brands worldwide peaked at 4.3% in November 2025 and was lowest at 3.1% in July 2026.
  • Across the 11 months ending August 2026, Nudie Jeans and Wrangler held steady: their estimated Share of Search among jeans brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for jeans brands worldwide in August 2026?

  1. In August 2026, Diesel gained estimated Share of Search among jeans brands worldwide, from 62.9% to 66.4%.

  2. In August 2026, Levi's lost estimated Share of Search among jeans brands worldwide, from 28.3% to 24.4%.

  3. Estimated monthly branded searches for Lee worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.

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