How popular isMadewell?
In September 2026, people searched for Madewell by name about 823,000 times worldwide, about the same as the previous year. These searches made up 35.7% of all global jeans brand searches, placing Madewell second out of seven brands. When we asked both ChatGPT and Google AI Overviews about jeans brands, Madewell appeared in two of the five answers and was the fifth most recommended of the seven.
Madewell is the second most searched of 7 competitors and the fifth most recommended in AI answers.
Levi'sShare of searches 35.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
MadewellShare of searches 35.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Nudie JeansShare of searches 10.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
WranglerShare of searches 8.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
LeeShare of searches 4.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top jeans brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Madewell was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Madewell is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Levi's1st
- Wrangler2nd
- Lee3rd
Abercrombie & Fitch4th- Madewell5th
- Nudie Jeans6th
Diesel–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Levi's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wrangler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lee4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Abercrombie & Fitch3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Madewell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nudie Jeans1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Diesel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jeans brands
5 answers
Asked ChatGPT
“Which jeans brand should I buy?”
Asked ChatGPT
“What are the best jeans brands?”
Asked ChatGPT
“What's the best jeans brand for everyday wear?”
Searched Google, AI Overview
“jeans brands”
Searched Google, AI Overview
“straight leg jeans”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which jeans brands compete with Madewell?
Share of searches by month for Levi's, Madewell, Nudie Jeans, Wrangler, Lee, Abercrombie & Fitch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Levi's | Madewell | Nudie Jeans | Wrangler | Lee | Abercrombie & Fitch | Diesel |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.9% | 32.8% | 8% | 9.8% | 5.4% | 3% | 1.2% |
| Nov 2025 | 38.2% | 38.2% | 6.3% | 7.7% | 5.2% | 3.4% | 1% |
| Dec 2025 | 37.3% | 37.3% | 7.5% | 9.2% | 5% | 2.8% | 1.1% |
| Jan 2026 | 43.3% | 29.2% | 8.7% | 8.7% | 5.8% | 3.2% | 1% |
| Feb 2026 | 43.4% | 29% | 8.7% | 8.7% | 5.8% | 3.2% | 1.1% |
| Mar 2026 | 40.7% | 33.5% | 8.2% | 8.2% | 5.5% | 3% | 0.83% |
| Apr 2026 | 37% | 37% | 9% | 7.4% | 6.1% | 2.7% | 0.84% |
| May 2026 | 36.6% | 36.6% | 8.9% | 8.9% | 6% | 2.2% | 0.79% |
| Jun 2026 | 41.3% | 33.8% | 8.3% | 8.3% | 5.5% | 2% | 0.83% |
| Jul 2026 | 41.6% | 34% | 8.3% | 8.3% | 4.6% | 2% | 1% |
| Aug 2026 | 36.5% | 36.5% | 8.9% | 8.9% | 4.9% | 3.3% | 1% |
| Sep 2026 | 35.7% | 35.7% | 10.7% | 8.7% | 4.8% | 3.2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.7% | 823K | 0% | -0.8 points | |
| 2, held 2nd | 35.7% | 823K | 0% | -0.8 points | |
| 3, held 3rd | 10.7% | 246K | +22.4% | +1.8 points | |
| 4, held 4th | 8.7% | 201K | 0% | -0.2 points | |
| 5, held 5th | 4.8% | 110K | 0% | -0.1 points | |
| 6, held 6th | 3.2% | 74K | 0% | -0.1 points | |
| 7, held 7th | 1.2% | 26.5K | +13.7% | +0.1 points |
1.
Levi's35.7%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.
Madewell35.7%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.8 points.
10.7%
Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +1.8 points.
4.
Wrangler8.7%
Held 4th. 201K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
Lee4.8%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share -0.1 points.
3.2%
Held 6th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Diesel1.2%
Held 7th. 26.5K estimated branded searches, +13.7% vs prior month. Share +0.1 points.
Compare popularity between Madewell and its closest rivals
Every comparison with Madewell
23 comparisons
- Levi's vs Madewell
- Anthropologie vs Madewell
- Aritzia vs Madewell
- Cotton On vs Madewell
- H&M vs Madewell
- Madewell vs Nordstrom
- Madewell vs Old Navy
- Madewell vs Uniqlo
- Madewell vs Zara
- Country Road vs Madewell
- Madewell vs Quince
- Madewell vs Nudie Jeans
- Madewell vs Wrangler
- Madewell vs Seed Heritage
- Ksubi vs Madewell
- Lee vs Madewell
- Madewell vs Thursday Boot Company
- Abercrombie & Fitch vs Madewell
- AGOLDE vs Madewell
- Diesel vs Madewell
- Madewell vs Max
- Madewell vs Nathan
- Madewell vs Salomon
How has branded search demand for Madewell changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Madewell worldwide held steady at 823K.
- Across the 12 months ending September 2026, Madewell’s share of searches among jeans brands worldwide increased from 32.8% to 35.7%.
- Across the 12 months ending September 2026, Madewell’s share of searches among jeans brands worldwide peaked at 38.2% in November 2025 and was lowest at 29% in February 2026.
How did search popularity change for jeans brands worldwide in September 2026?
5 changes
In September 2026, Nudie Jeans gained share of searches among jeans brands worldwide, from 8.9% to 10.7%.
In September 2026, Levi's lost share of searches among jeans brands worldwide, from 36.5% to 35.7%.
In September 2026, Madewell lost share of searches among jeans brands worldwide, from 36.5% to 35.7%.
Estimated monthly branded searches for Lee worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026.
Estimated monthly branded searches for Wrangler worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
How are Madewell’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Madewell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- madewell
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Where does Madewell compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Women's fashion retailers | 9th of 13 | 0.88% | Show ranking |
| Denim brands | 2nd of 7 | 34.6% | Show ranking |
| Jeans brands | 2nd of 7 | 35.7% | Shown above |
| Waist belt brands | 1st of 5 | 89.5% | Show ranking |
Is Madewell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.