Madewell vs Thursday Boot Company:Which is searched more?
In September 2026, Madewell had more branded searches than Thursday Boot Company among waist belt brands worldwide. Madewell had about 823,000 branded searches, while Thursday Boot Company had 90,500. Madewell made up 89.5% of all waist belt brand searches we track, and Thursday Boot Company accounted for 9.8%. These are worldwide searches for English-language branded terms.
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Is Madewell or Thursday Boot Company more popular in search?
Compare the waist belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Madewell, Thursday Boot Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Madewell | Thursday Boot Company | Nathan | Salomon | Osprey |
|---|---|---|---|---|---|
| Oct 2025 | 89.4% | 9.8% | 0.69% | 0.02% | <0.01% |
| Nov 2025 | 91.3% | 8.2% | 0.44% | 0.02% | <0.01% |
| Dec 2025 | 87.7% | 11.8% | 0.43% | 0.01% | <0.01% |
| Jan 2026 | 85.4% | 14% | 0.61% | 0.02% | <0.01% |
| Feb 2026 | 87.5% | 11.8% | 0.67% | 0.03% | <0.01% |
| Mar 2026 | 92.5% | 6.8% | 0.68% | 0.02% | <0.01% |
| Apr 2026 | 92.5% | 6.8% | 0.68% | 0.02% | <0.01% |
| May 2026 | 92.5% | 6.8% | 0.7% | 0.03% | <0.01% |
| Jun 2026 | 93.5% | 5.6% | 0.88% | 0.03% | <0.01% |
| Jul 2026 | 93.4% | 5.6% | 0.88% | 0.08% | <0.01% |
| Aug 2026 | 92.4% | 6.8% | 0.78% | 0.04% | <0.01% |
| Sep 2026 | 89.5% | 9.8% | 0.66% | 0.03% | <0.01% |
How has the Madewell and Thursday Boot Company comparison changed over the last 12 months?
3 findings
- Madewell was ahead of Thursday Boot Company in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Madewell’s share of searches among waist belt brands worldwide moved from 89.4% to 89.5%, and its estimated monthly branded searches held steady at 823K.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among waist belt brands worldwide held steady at 9.8%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for waist belt brands worldwide in September 2026?
2 changes
In September 2026, Thursday Boot Company gained share of searches among waist belt brands worldwide, from 6.8% to 9.8%.
In September 2026, Madewell lost share of searches among waist belt brands worldwide, from 92.4% to 89.5%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Madewell’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Madewell
1 branded search term
- madewell
Thursday Boot Company
2 branded search terms
- thursday boot
- thursday boot company
Put your own brand in this comparison
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