Brandwave

How popular isThursday Boot Company?

In September 2026, people searched for Thursday Boot Company by name about 392,000 times worldwide, a 14.6% decrease from the previous year. These searches made up 9.8% of all global waist belt brand searches, placing Thursday Boot Company second out of five brands. When we asked both ChatGPT and Google AI Overviews about waist belt brands, Thursday Boot Company appeared in two of the five answers and was the joint most recommended of the five.

Search and AI answers in September 2026

Thursday Boot Company is the second most searched of 5 competitors and the joint most recommended in AI answers.

  1. MadewellShare of searches 89.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  2. Thursday Boot CompanyShare of searches 9.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 1st
  3. NathanShare of searches 0.66%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  4. SalomonShare of searches 0.03%Mentioned in 3 of 5 AI answersPlace in AI recommendations –
  5. OspreyShare of searches <0.01%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top waist belt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thursday Boot Company is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Madewell1st
  2. Thursday Boot Company1st
  3. Nathan–
  4. Salomon–
  5. Osprey–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Salomon3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Madewell2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thursday Boot Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nathan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Osprey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waist belt brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which waist belt brands compete with Thursday Boot Company?

Thursday Boot Company against waist belt brands worldwide, by month

Share of searches by month for Madewell, Thursday Boot Company. The figures are in the table below the chart.

View monthly share of searches table
MonthMadewellThursday Boot CompanyNathanSalomonOsprey
Oct 202589.4%9.8%0.69%0.02%<0.01%
Nov 202591.3%8.2%0.44%0.02%<0.01%
Dec 202587.7%11.8%0.43%0.01%<0.01%
Jan 202685.4%14%0.61%0.02%<0.01%
Feb 202687.5%11.8%0.67%0.03%<0.01%
Mar 202692.5%6.8%0.68%0.02%<0.01%
Apr 202692.5%6.8%0.68%0.02%<0.01%
May 202692.5%6.8%0.7%0.03%<0.01%
Jun 202693.5%5.6%0.88%0.03%<0.01%
Jul 202693.4%5.6%0.88%0.08%<0.01%
Aug 202692.4%6.8%0.78%0.04%<0.01%
Sep 202689.5%9.8%0.66%0.03%<0.01%

  1. 1.Madewell

    89.5%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Thursday Boot Company

    9.8%

    Held 2nd. 90.5K estimated branded searches, +49.6% vs prior month. Share +3 points.

  3. 3.Nathan

    0.66%

    Held 3rd. 6.1K estimated branded searches, -13% vs prior month. Share -0.1 points.

  4. 4.Salomon

    0.03%

    Held 4th. 320 estimated branded searches, -17.9% vs prior month. Share 0 points.

  5. 5.Osprey

    <0.01%

    Held 5th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Thursday Boot Company and its closest rivals

Every comparison with Thursday Boot Company

29 comparisons

How has branded search demand for Thursday Boot Company changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thursday Boot Company worldwide fell from 459K to 392K.
  • Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among waist belt brands worldwide peaked at 14% in January 2026 and was lowest at 5.6% in July 2026.

How did search popularity change for waist belt brands worldwide in September 2026?

4 changes

  1. In September 2026, Thursday Boot Company gained share of searches among waist belt brands worldwide, from 6.8% to 9.8%.

  2. In September 2026, Madewell lost share of searches among waist belt brands worldwide, from 92.4% to 89.5%.

  3. Estimated monthly branded searches for Salomon worldwide rose 52.4% over 12 measured months, from 210 to 320 in September 2026.

  4. Estimated monthly branded searches for Osprey worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

How are Thursday Boot Company’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Thursday Boot Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thursday boot
  • thursday boot company
  • thursday boots

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How the Brand Demand Index is measured

Where does Thursday Boot Company compete?

Thursday Boot Company is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands7th of 113.1%Show ranking
Dress boots brands7th of 113.2%Show ranking
Women's boot brands8th of 102.5%Show ranking
Leather jacket brands5th of 95.6%Show ranking
Waist belt brands2nd of 59.8%Shown above
Creator with pink hair and a pink jacket

Is Thursday Boot Company your brand?

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