Brandwave

How popular isThursday Boot Company?

In September 2026, people searched for Thursday Boot Company by name about 392,000 times worldwide, a 14.6% decrease from the previous year. These searches made up 3.2% of all global dress boots brand searches, placing Thursday Boot Company seventh out of 11 brands. When we asked both ChatGPT and Google AI Overviews about dress boots brands, Thursday Boot Company appeared in all answers and was the most recommended of the 11.

Search and AI answers in September 2026

Thursday Boot Company is the seventh most searched of 11 competitors and the most recommended in AI answers.

  1. UGGShare of searches 49.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TimberlandShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ClarksShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. AriatShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Thursday Boot CompanyShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+6 more

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Top dress boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company appeared in all five answers. Thursday Boot Company is the most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thursday Boot Company1st
  2. Allen Edmonds2nd
  3. Crockett & Jones3rd
  4. Taft4th
  5. Clarks5th
  6. UGG–
  7. Timberland–
  8. Ariat–
  9. Red Wing–
  10. Blundstone–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dress boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which dress boots brands compete with Thursday Boot Company?

Thursday Boot Company against dress boots brands worldwide, by month

Share of searches by month for UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone, Thursday Boot Company. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGTimberlandClarksAriatRed WingBlundstoneThursday Boot CompanySorelAllen EdmondsCrockett & JonesTaft
Oct 202551.3%18.8%8.4%3.8%8.4%3.8%2.6%1.4%0.93%0.62%0.07%
Nov 202558.5%17.6%6.5%3.5%5.3%3.5%2.3%1.6%0.71%0.39%0.05%
Dec 202557.2%17.2%6.3%4.2%6.3%3.5%2.5%1.5%0.69%0.57%0.06%
Jan 202645.7%20.5%9.2%4.1%11.2%3.4%2.5%1.8%0.83%0.67%0.06%
Feb 202641%22.4%12.2%5.5%8.2%3.7%3.2%1.7%1.1%0.91%0.08%
Mar 202627.5%18.3%15%6.7%22.4%3%3.1%1.4%1.4%1.1%0.1%
Apr 202623.5%23.5%19.3%8.7%12.9%3.2%3.9%1.4%2.1%1.4%0.1%
May 202629.3%24%19.6%8.8%5.9%3.2%4%1.4%2.2%1.4%0.1%
Jun 202627.3%22.4%22.4%10%6.7%3%3.6%1.1%2%1.3%0.13%
Jul 202630.5%24.9%20.4%7.5%6.1%2.7%3.3%1.2%1.8%1.2%0.1%
Aug 202640%21.9%17.9%6.6%4.4%2.9%3%1.1%1.3%0.88%0.09%
Sep 202649.6%18.1%12.2%5.5%4.5%3.6%3.2%1.3%1.1%0.89%0.08%

  1. 1.UGG

    49.6%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +9.6 points.

  2. 2.Timberland

    18.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Clarks

    12.2%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -5.7 points.

  4. 4.Ariat

    5.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Red Wing

    4.5%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Blundstone

    3.6%

    Moved from 7th to 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.7 points.

  7. 7.Thursday Boot Company

    3.2%

    Moved from 6th to 7th. 392K estimated branded searches, +27.7% vs prior month. Share +0.2 points.

  8. 8.Sorel

    1.3%

    Moved from 9th to 8th. 165K estimated branded searches, +50% vs prior month. Share +0.3 points.

  9. 9.Allen Edmonds

    1.1%

    Moved from 8th to 9th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Crockett & Jones

    0.89%

    Held 10th. 110K estimated branded searches, +21.5% vs prior month. Share 0 points.

  11. 11.Taft

    0.08%

    Held 11th. 9.5K estimated branded searches, +5.6% vs prior month. Share 0 points.

Compare popularity between Thursday Boot Company and its closest rivals

Every comparison with Thursday Boot Company

29 comparisons

How has branded search demand for Thursday Boot Company changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thursday Boot Company worldwide fell from 459K to 392K.
  • Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among dress boots brands worldwide increased from 2.6% to 3.2%.
  • Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among dress boots brands worldwide peaked at 4% in May 2026 and was lowest at 2.3% in November 2025.

How did search popularity change for dress boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among dress boots brands worldwide, with 3.6% of the searches.

  2. In September 2026, UGG gained share of searches among dress boots brands worldwide, from 40% to 49.6%.

  3. In September 2026, Clarks lost share of searches among dress boots brands worldwide, from 17.9% to 12.2%.

  4. In September 2026, Timberland lost share of searches among dress boots brands worldwide, from 21.9% to 18.1%.

  5. In September 2026, Ariat lost share of searches among dress boots brands worldwide, from 6.6% to 5.5%.

  6. Allen Edmonds’ share of searches among dress boots brands worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026.

How are Thursday Boot Company’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Thursday Boot Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thursday boot
  • thursday boot company
  • thursday boots

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How the Brand Demand Index is measured

Where does Thursday Boot Company compete?

Thursday Boot Company is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Boot brands7th of 113.1%Show ranking
Dress boots brands7th of 113.2%Shown above
Women's boot brands8th of 102.5%Show ranking
Leather jacket brands5th of 95.6%Show ranking
Waist belt brands2nd of 59.8%Show ranking
Creator with pink hair and a pink jacket

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