Brandwave

How popular isCrockett & Jones?

In September 2026, people searched for Crockett & Jones by name about 110,000 times worldwide, about the same as the previous year. These searches made up 0.89% of all global dress boots brand searches, placing Crockett & Jones tenth out of 11 brands. When we asked both ChatGPT and Google AI Overviews about dress boots brands, Crockett & Jones appeared in three of the five answers and was the third most recommended of the 11.

Search and AI answers in September 2026

Crockett & Jones is the tenth most searched of 11 competitors and the third most recommended in AI answers.

  1. UGGShare of searches 49.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. TimberlandShare of searches 18.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. ClarksShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. AriatShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Crockett & JonesShare of searches 0.89%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+6 more

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Top dress boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Crockett & Jones was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Crockett & Jones is the third most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Thursday Boot Company1st
  2. Allen Edmonds2nd
  3. Crockett & Jones3rd
  4. Taft4th
  5. Clarks5th
  6. UGG–
  7. Timberland–
  8. Ariat–
  9. Red Wing–
  10. Blundstone–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about dress boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which dress boots brands compete with Crockett & Jones?

Crockett & Jones against dress boots brands worldwide, by month

Share of searches by month for UGG, Timberland, Clarks, Ariat, Red Wing, Blundstone, Thursday Boot Company, Crockett & Jones. The figures are in the table below the chart.

View monthly share of searches table
MonthUGGTimberlandClarksAriatRed WingBlundstoneThursday Boot CompanySorelAllen EdmondsCrockett & JonesTaft
Oct 202551.3%18.8%8.4%3.8%8.4%3.8%2.6%1.4%0.93%0.62%0.07%
Nov 202558.5%17.6%6.5%3.5%5.3%3.5%2.3%1.6%0.71%0.39%0.05%
Dec 202557.2%17.2%6.3%4.2%6.3%3.5%2.5%1.5%0.69%0.57%0.06%
Jan 202645.7%20.5%9.2%4.1%11.2%3.4%2.5%1.8%0.83%0.67%0.06%
Feb 202641%22.4%12.2%5.5%8.2%3.7%3.2%1.7%1.1%0.91%0.08%
Mar 202627.5%18.3%15%6.7%22.4%3%3.1%1.4%1.4%1.1%0.1%
Apr 202623.5%23.5%19.3%8.7%12.9%3.2%3.9%1.4%2.1%1.4%0.1%
May 202629.3%24%19.6%8.8%5.9%3.2%4%1.4%2.2%1.4%0.1%
Jun 202627.3%22.4%22.4%10%6.7%3%3.6%1.1%2%1.3%0.13%
Jul 202630.5%24.9%20.4%7.5%6.1%2.7%3.3%1.2%1.8%1.2%0.1%
Aug 202640%21.9%17.9%6.6%4.4%2.9%3%1.1%1.3%0.88%0.09%
Sep 202649.6%18.1%12.2%5.5%4.5%3.6%3.2%1.3%1.1%0.89%0.08%

  1. 1.UGG

    49.6%

    Held 1st. 6.1M estimated branded searches, +49.6% vs prior month. Share +9.6 points.

  2. 2.Timberland

    18.1%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share -3.7 points.

  3. 3.Clarks

    12.2%

    Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -5.7 points.

  4. 4.Ariat

    5.5%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Red Wing

    4.5%

    Held 5th. 550K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Blundstone

    3.6%

    Moved from 7th to 6th. 450K estimated branded searches, +49.5% vs prior month. Share +0.7 points.

  7. 7.Thursday Boot Company

    3.2%

    Moved from 6th to 7th. 392K estimated branded searches, +27.7% vs prior month. Share +0.2 points.

  8. 8.Sorel

    1.3%

    Moved from 9th to 8th. 165K estimated branded searches, +50% vs prior month. Share +0.3 points.

  9. 9.Allen Edmonds

    1.1%

    Moved from 8th to 9th. 135K estimated branded searches, 0% vs prior month. Share -0.2 points.

  10. 10.Crockett & Jones

    0.89%

    Held 10th. 110K estimated branded searches, +21.5% vs prior month. Share 0 points.

  11. 11.Taft

    0.08%

    Held 11th. 9.5K estimated branded searches, +5.6% vs prior month. Share 0 points.

Compare popularity between Crockett & Jones and its closest rivals

Every comparison with Crockett & Jones

10 comparisons

How has branded search demand for Crockett & Jones changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Crockett & Jones worldwide held steady at 110K.
  • Across the 12 months ending September 2026, Crockett & Jones’ share of searches among dress boots brands worldwide peaked at 1.4% in May 2026 and was lowest at 0.39% in November 2025.

How did search popularity change for dress boots brands worldwide in September 2026?

6 changes

  1. In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among dress boots brands worldwide, with 3.6% of the searches.

  2. In September 2026, UGG gained share of searches among dress boots brands worldwide, from 40% to 49.6%.

  3. In September 2026, Clarks lost share of searches among dress boots brands worldwide, from 17.9% to 12.2%.

  4. In September 2026, Timberland lost share of searches among dress boots brands worldwide, from 21.9% to 18.1%.

  5. In September 2026, Ariat lost share of searches among dress boots brands worldwide, from 6.6% to 5.5%.

  6. Allen Edmonds’ share of searches among dress boots brands worldwide has lost ground for 3 months in a row, from 2% to 1.1% in September 2026.

How are Crockett & Jones’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Crockett & Jones’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • crockett & jones
  • crockett and jones

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