Crockett & Jones vs Sorel:Which is more popular?
In September 2026, Sorel had more branded searches than Crockett & Jones among dress boots brands worldwide. Sorel had about 165,000 branded searches, while Crockett & Jones had 110,000. Sorel made up 1.3% of all dress boots brand searches we track, and Crockett & Jones accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Crockett & Jones appeared in three of the five answers and Sorel in none.
Who do people search for more?
Sorel, about 50% more searches than Crockett & Jones
Who does AI mention more?
Crockett & Jones, mentioned in 3 of 5 answers, Sorel in 0
Who does AI recommend more?
Crockett & Jones, the only one of the two named
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Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crockett & Jones was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Sorel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Sorel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy?”
Asked ChatGPT
“What are the best dress boots brands?”
Asked ChatGPT
“What's the best dress boots brand for smart everyday wear?”
Searched Google, AI Overview
“men's dress boots”
Searched Google, AI Overview
“women's dress boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Crockett & Jones or Sorel more popular in search?
This chart shows how often people search Google for Crockett & Jones and Sorel by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Sorel, Crockett & Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Allen Edmonds | Crockett & Jones | Taft |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 18.8% | 8.4% | 3.8% | 8.4% | 3.8% | 2.6% | 1.4% | 0.93% | 0.62% | 0.07% |
| Nov 2025 | 58.5% | 17.6% | 6.5% | 3.5% | 5.3% | 3.5% | 2.3% | 1.6% | 0.71% | 0.39% | 0.05% |
| Dec 2025 | 57.2% | 17.2% | 6.3% | 4.2% | 6.3% | 3.5% | 2.5% | 1.5% | 0.69% | 0.57% | 0.06% |
| Jan 2026 | 45.7% | 20.5% | 9.2% | 4.1% | 11.2% | 3.4% | 2.5% | 1.8% | 0.83% | 0.67% | 0.06% |
| Feb 2026 | 41% | 22.4% | 12.2% | 5.5% | 8.2% | 3.7% | 3.2% | 1.7% | 1.1% | 0.91% | 0.08% |
| Mar 2026 | 27.5% | 18.3% | 15% | 6.7% | 22.4% | 3% | 3.1% | 1.4% | 1.4% | 1.1% | 0.1% |
| Apr 2026 | 23.5% | 23.5% | 19.3% | 8.7% | 12.9% | 3.2% | 3.9% | 1.4% | 2.1% | 1.4% | 0.1% |
| May 2026 | 29.3% | 24% | 19.6% | 8.8% | 5.9% | 3.2% | 4% | 1.4% | 2.2% | 1.4% | 0.1% |
| Jun 2026 | 27.3% | 22.4% | 22.4% | 10% | 6.7% | 3% | 3.6% | 1.1% | 2% | 1.3% | 0.13% |
| Jul 2026 | 30.5% | 24.9% | 20.4% | 7.5% | 6.1% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% | 0.1% |
| Aug 2026 | 40% | 21.9% | 17.9% | 6.6% | 4.4% | 2.9% | 3% | 1.1% | 1.3% | 0.88% | 0.09% |
| Sep 2026 | 49.6% | 18.1% | 12.2% | 5.5% | 4.5% | 3.6% | 3.2% | 1.3% | 1.1% | 0.89% | 0.08% |
How has the Crockett & Jones and Sorel comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Crockett & Jones took it in June 2026, Sorel took it in August 2026.
- Across the 12 months ending September 2026, Crockett & Jones’ share of searches among dress boots brands worldwide moved from 0.62% to 0.89%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Sorel’s share of searches among dress boots brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for dress boots brands worldwide in September 2026?
1 change
In September 2026, Sorel rose from 9th to 8th among dress boots brands worldwide.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crockett & Jones’ and Sorel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockett & Jones
2 branded search terms
- crockett & jones
- crockett and jones
Sorel
1 branded search term
- sorel
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