Crockett & Jones vs Timberland:Which is more popular?
In September 2026, Timberland had more branded searches than Crockett & Jones among dress boots brands worldwide. Timberland had about 2.2 million branded searches, while Crockett & Jones had 110,000. Timberland made up 18.1% of all dress boots brand searches we track, and Crockett & Jones accounted for 0.89%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Crockett & Jones appeared in three of the five answers and Timberland in none.
Who do people search for more?
Timberland, about 20 searches for every 1 for Crockett & Jones
Who does AI mention more?
Crockett & Jones, mentioned in 3 of 5 answers, Timberland in 0
Who does AI recommend more?
Crockett & Jones, the only one of the two named
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Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crockett & Jones was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Timberland did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy?”
Asked ChatGPT
“What are the best dress boots brands?”
Asked ChatGPT
“What's the best dress boots brand for smart everyday wear?”
Searched Google, AI Overview
“men's dress boots”
Searched Google, AI Overview
“women's dress boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Crockett & Jones or Timberland more popular in search?
This chart shows how often people search Google for Crockett & Jones and Timberland by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Timberland, Crockett & Jones. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Allen Edmonds | Crockett & Jones | Taft |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 18.8% | 8.4% | 3.8% | 8.4% | 3.8% | 2.6% | 1.4% | 0.93% | 0.62% | 0.07% |
| Nov 2025 | 58.5% | 17.6% | 6.5% | 3.5% | 5.3% | 3.5% | 2.3% | 1.6% | 0.71% | 0.39% | 0.05% |
| Dec 2025 | 57.2% | 17.2% | 6.3% | 4.2% | 6.3% | 3.5% | 2.5% | 1.5% | 0.69% | 0.57% | 0.06% |
| Jan 2026 | 45.7% | 20.5% | 9.2% | 4.1% | 11.2% | 3.4% | 2.5% | 1.8% | 0.83% | 0.67% | 0.06% |
| Feb 2026 | 41% | 22.4% | 12.2% | 5.5% | 8.2% | 3.7% | 3.2% | 1.7% | 1.1% | 0.91% | 0.08% |
| Mar 2026 | 27.5% | 18.3% | 15% | 6.7% | 22.4% | 3% | 3.1% | 1.4% | 1.4% | 1.1% | 0.1% |
| Apr 2026 | 23.5% | 23.5% | 19.3% | 8.7% | 12.9% | 3.2% | 3.9% | 1.4% | 2.1% | 1.4% | 0.1% |
| May 2026 | 29.3% | 24% | 19.6% | 8.8% | 5.9% | 3.2% | 4% | 1.4% | 2.2% | 1.4% | 0.1% |
| Jun 2026 | 27.3% | 22.4% | 22.4% | 10% | 6.7% | 3% | 3.6% | 1.1% | 2% | 1.3% | 0.13% |
| Jul 2026 | 30.5% | 24.9% | 20.4% | 7.5% | 6.1% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% | 0.1% |
| Aug 2026 | 40% | 21.9% | 17.9% | 6.6% | 4.4% | 2.9% | 3% | 1.1% | 1.3% | 0.88% | 0.09% |
| Sep 2026 | 49.6% | 18.1% | 12.2% | 5.5% | 4.5% | 3.6% | 3.2% | 1.3% | 1.1% | 0.89% | 0.08% |
How has the Crockett & Jones and Timberland comparison changed over the last 12 months?
3 findings
- Timberland was ahead of Crockett & Jones in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crockett & Jones’ share of searches among dress boots brands worldwide moved from 0.62% to 0.89%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Timberland’s share of searches among dress boots brands worldwide moved from 18.8% to 18.1%, and its estimated monthly branded searches moved from 3.4M to 2.2M.
How did search popularity change for dress boots brands worldwide in September 2026?
1 change
In September 2026, Timberland lost share of searches among dress boots brands worldwide, from 21.9% to 18.1%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Crockett & Jones’ and Timberland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockett & Jones
2 branded search terms
- crockett & jones
- crockett and jones
Timberland
1 branded search term
- timberland
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