Crockett & Jones vs Taft:Which is more popular?
In September 2026, Crockett & Jones had more branded searches than Taft among dress boots brands worldwide. Crockett & Jones had about 110,000 branded searches, while Taft had 9,500. Crockett & Jones made up 0.89% of all dress boots brand searches we track, and Taft accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Crockett & Jones and Taft each appeared in three of the five answers. Crockett & Jones was mentioned before Taft in three out of four answers.
Who do people search for more?
Crockett & Jones, about 12 searches for every 1 for Taft
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Crockett & Jones, named ahead of Taft in 3 of 4 answers
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Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Crockett & Jones was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Taft was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Crockett & Jones was listed before Taft in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Blundstone0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy?”
Asked ChatGPT
“What are the best dress boots brands?”
Asked ChatGPT
“What's the best dress boots brand for smart everyday wear?”
Searched Google, AI Overview
“men's dress boots”
Searched Google, AI Overview
“women's dress boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Crockett & Jones or Taft more popular in search?
This chart shows how often people search Google for Crockett & Jones and Taft by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Crockett & Jones, Taft. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Allen Edmonds | Crockett & Jones | Taft |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 18.8% | 8.4% | 3.8% | 8.4% | 3.8% | 2.6% | 1.4% | 0.93% | 0.62% | 0.07% |
| Nov 2025 | 58.5% | 17.6% | 6.5% | 3.5% | 5.3% | 3.5% | 2.3% | 1.6% | 0.71% | 0.39% | 0.05% |
| Dec 2025 | 57.2% | 17.2% | 6.3% | 4.2% | 6.3% | 3.5% | 2.5% | 1.5% | 0.69% | 0.57% | 0.06% |
| Jan 2026 | 45.7% | 20.5% | 9.2% | 4.1% | 11.2% | 3.4% | 2.5% | 1.8% | 0.83% | 0.67% | 0.06% |
| Feb 2026 | 41% | 22.4% | 12.2% | 5.5% | 8.2% | 3.7% | 3.2% | 1.7% | 1.1% | 0.91% | 0.08% |
| Mar 2026 | 27.5% | 18.3% | 15% | 6.7% | 22.4% | 3% | 3.1% | 1.4% | 1.4% | 1.1% | 0.1% |
| Apr 2026 | 23.5% | 23.5% | 19.3% | 8.7% | 12.9% | 3.2% | 3.9% | 1.4% | 2.1% | 1.4% | 0.1% |
| May 2026 | 29.3% | 24% | 19.6% | 8.8% | 5.9% | 3.2% | 4% | 1.4% | 2.2% | 1.4% | 0.1% |
| Jun 2026 | 27.3% | 22.4% | 22.4% | 10% | 6.7% | 3% | 3.6% | 1.1% | 2% | 1.3% | 0.13% |
| Jul 2026 | 30.5% | 24.9% | 20.4% | 7.5% | 6.1% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% | 0.1% |
| Aug 2026 | 40% | 21.9% | 17.9% | 6.6% | 4.4% | 2.9% | 3% | 1.1% | 1.3% | 0.88% | 0.09% |
| Sep 2026 | 49.6% | 18.1% | 12.2% | 5.5% | 4.5% | 3.6% | 3.2% | 1.3% | 1.1% | 0.89% | 0.08% |
How has the Crockett & Jones and Taft comparison changed over the last 12 months?
3 findings
- Crockett & Jones was ahead of Taft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Crockett & Jones’ share of searches among dress boots brands worldwide moved from 0.62% to 0.89%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Taft’s share of searches among dress boots brands worldwide moved from 0.07% to 0.08%, and its estimated monthly branded searches moved from 12.5K to 9.5K.
How did search popularity change for dress boots brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Taft worldwide fell 24% over 12 measured months, from 12.5K to 9.5K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Crockett & Jones’ and Taft’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crockett & Jones
2 branded search terms
- crockett & jones
- crockett and jones
Taft
2 branded search terms
- taft boots
- taft shoes
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