Sorel vs Thursday Boot Company:Which is more popular?
In September 2026, Thursday Boot Company had more branded searches than Sorel among dress boots brands worldwide. Thursday Boot Company had about 392,000 branded searches, while Sorel had 165,000. Thursday Boot Company made up 3.2% of all dress boots brand searches we track, and Sorel accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about dress boots brands, Thursday Boot Company appeared in all five answers and Sorel in none.
Who do people search for more?
Thursday Boot Company, about 2 searches for every 1 for Sorel
Who does AI mention more?
Thursday Boot Company, mentioned in every answer we collected
Who does AI recommend more?
Thursday Boot Company, the only one of the two named
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Top dress boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thursday Boot Company appeared in all five answers. Sorel did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thursday Boot Company5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Allen Edmonds4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crockett & Jones3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Taft3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Clarks1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
UGG0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Timberland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Red Wing0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Sorel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dress boots brands
5 answers
Asked ChatGPT
“Which dress boots brand should I buy?”
Asked ChatGPT
“What are the best dress boots brands?”
Asked ChatGPT
“What's the best dress boots brand for smart everyday wear?”
Searched Google, AI Overview
“men's dress boots”
Searched Google, AI Overview
“women's dress boots”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Sorel or Thursday Boot Company more popular in search?
This chart shows how often people search Google for Sorel and Thursday Boot Company by name. Each line represents a brand's share of searches for all 11 dress boots brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Thursday Boot Company, Sorel. The figures are in the table below the chart.
View monthly share of searches table
| Month | UGG | Timberland | Clarks | Ariat | Red Wing | Blundstone | Thursday Boot Company | Sorel | Allen Edmonds | Crockett & Jones | Taft |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 18.8% | 8.4% | 3.8% | 8.4% | 3.8% | 2.6% | 1.4% | 0.93% | 0.62% | 0.07% |
| Nov 2025 | 58.5% | 17.6% | 6.5% | 3.5% | 5.3% | 3.5% | 2.3% | 1.6% | 0.71% | 0.39% | 0.05% |
| Dec 2025 | 57.2% | 17.2% | 6.3% | 4.2% | 6.3% | 3.5% | 2.5% | 1.5% | 0.69% | 0.57% | 0.06% |
| Jan 2026 | 45.7% | 20.5% | 9.2% | 4.1% | 11.2% | 3.4% | 2.5% | 1.8% | 0.83% | 0.67% | 0.06% |
| Feb 2026 | 41% | 22.4% | 12.2% | 5.5% | 8.2% | 3.7% | 3.2% | 1.7% | 1.1% | 0.91% | 0.08% |
| Mar 2026 | 27.5% | 18.3% | 15% | 6.7% | 22.4% | 3% | 3.1% | 1.4% | 1.4% | 1.1% | 0.1% |
| Apr 2026 | 23.5% | 23.5% | 19.3% | 8.7% | 12.9% | 3.2% | 3.9% | 1.4% | 2.1% | 1.4% | 0.1% |
| May 2026 | 29.3% | 24% | 19.6% | 8.8% | 5.9% | 3.2% | 4% | 1.4% | 2.2% | 1.4% | 0.1% |
| Jun 2026 | 27.3% | 22.4% | 22.4% | 10% | 6.7% | 3% | 3.6% | 1.1% | 2% | 1.3% | 0.13% |
| Jul 2026 | 30.5% | 24.9% | 20.4% | 7.5% | 6.1% | 2.7% | 3.3% | 1.2% | 1.8% | 1.2% | 0.1% |
| Aug 2026 | 40% | 21.9% | 17.9% | 6.6% | 4.4% | 2.9% | 3% | 1.1% | 1.3% | 0.88% | 0.09% |
| Sep 2026 | 49.6% | 18.1% | 12.2% | 5.5% | 4.5% | 3.6% | 3.2% | 1.3% | 1.1% | 0.89% | 0.08% |
How has the Sorel and Thursday Boot Company comparison changed over the last 12 months?
3 findings
- Thursday Boot Company was ahead of Sorel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Sorel’s share of searches among dress boots brands worldwide moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 246K to 165K.
- Across the 12 months ending September 2026, Thursday Boot Company’s share of searches among dress boots brands worldwide moved from 2.6% to 3.2%, and its estimated monthly branded searches moved from 459K to 392K.
How did search popularity change for dress boots brands worldwide in September 2026?
3 changes
In September 2026, Blundstone overtook Thursday Boot Company to rank 6th among dress boots brands worldwide, with 3.6% of the searches.
In September 2026, Sorel rose from 9th to 8th among dress boots brands worldwide.
Estimated monthly branded searches for Thursday Boot Company worldwide fell 14.6% over 12 measured months, from 459K to 392K in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Sorel’s and Thursday Boot Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sorel
1 branded search term
- sorel
Thursday Boot Company
3 branded search terms
- thursday boot
- thursday boot company
- thursday boots
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