Waist belt brands:Which are searched most?
In September 2026, Osprey was the most searched among waist belt brands worldwide, with an estimated 207K branded searches and 61.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the waist belt brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Osprey, Salomon. The figures are in the table below the chart.
View monthly share of search table
| Month | Osprey | Salomon | Nathan |
|---|---|---|---|
| Oct 2025 | 60.1% | 37.3% | 2.6% |
| Nov 2025 | 65% | 32.9% | 2.1% |
| Dec 2025 | 66.2% | 32% | 1.8% |
| Jan 2026 | 62% | 36.3% | 1.7% |
| Feb 2026 | 65.9% | 32.4% | 1.6% |
| Mar 2026 | 60.9% | 36.9% | 2.2% |
| Apr 2026 | 62% | 35.8% | 2.2% |
| May 2026 | 64.2% | 33.9% | 1.9% |
| Jun 2026 | 61.4% | 36.7% | 1.9% |
| Jul 2026 | 62.6% | 35.7% | 1.8% |
| Aug 2026 | 64.1% | 34.1% | 1.8% |
| Sep 2026 | 61.6% | 36.6% | 1.8% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.6% | 207K | -18% | -2.6 points | |
| 2, held 2nd | 36.6% | 123K | -8.1% | +2.6 points | |
| 3, held 3rd | 1.8% | 6.1K | -13% | 0 points |
Compare search popularity between leading brands
Which brand is most popular in search among waist belt brands worldwide?
3 brands
In September 2026, Osprey was the most searched among waist belt brands worldwide, with an estimated 207K branded searches and 61.6% estimated Share of Search within this set. Salomon is in 2nd place, 24.9 percentage points behind at 36.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Osprey | 60.1% → 61.6% | 66.2%Dec 2025 | 60.1%Oct 2025 | 1st |
 Salomon | 37.3% → 36.6% | 37.3%Oct 2025 | 32%Dec 2025 | 2nd |
 Nathan | 2.6% → 1.8% | 2.6%Oct 2025 | 1.6%Feb 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among waist belt brands worldwide increased from 60.1% to 61.6%.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among waist belt brands worldwide decreased from 37.3% to 36.6%.
- Across the 12 months ending September 2026, Nathan’s estimated Share of Search among waist belt brands worldwide decreased from 2.6% to 1.8%.
- Across the 12 months ending September 2026, Osprey’s estimated Share of Search among waist belt brands worldwide peaked at 66.2% in December 2025 and was lowest at 60.1% in October 2025.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among waist belt brands worldwide peaked at 37.3% in October 2025 and was lowest at 32% in December 2025.
- Across the 12 months ending September 2026, Nathan’s estimated Share of Search among waist belt brands worldwide peaked at 2.6% in October 2025 and was lowest at 1.6% in February 2026.
How did search popularity change for waist belt brands worldwide in September 2026?
2 changes
In September 2026, Salomon gained estimated Share of Search among waist belt brands worldwide, from 34.1% to 36.6%.
In September 2026, Osprey lost estimated Share of Search among waist belt brands worldwide, from 64.1% to 61.6%.
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