Brandwave

How popular isSalomon in search?

In September 2026, there were an estimated 123K branded searches for Salomon worldwide which is up 37.3% over the last 12 months. Salomon holds 81.6% estimated Share of Search among waist belt brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Salomon81.6%
  2. Nathan18.3%
  3. Osprey0.09%
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Which waist belt brands compete with Salomon?

Salomon against waist belt brands worldwide, by month

Share of Search by month for Salomon, Nathan. The figures are in the table below the chart.

View monthly share of search table
MonthSalomonNathanOsprey
Oct 202577.6%22.3%0.07%
Nov 202579.1%20.9%0.04%
Dec 202581.9%18.1%0.04%
Jan 202684.8%15.1%0.03%
Feb 202684%16%0.08%
Mar 202681.7%18.3%0.06%
Apr 202681.7%18.3%0.06%
May 202681.2%18.7%0.09%
Jun 202680.9%19%0.12%
Jul 202680.9%19%0.09%
Aug 202682.5%17.4%0.1%
Sep 202681.6%18.3%0.09%
  1. 1.Salomon

    81.6%

    Held 1st. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  2. 2.Nathan

    18.3%

    Held 2nd. 6.1K estimated branded searches, -13% vs prior month. Share +0.9 points.

  3. 3.Osprey

    0.09%

    Held 3rd. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare search popularity between Salomon and its closest rivals

How has branded search demand for Salomon changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Salomon worldwide rose from 89.8K to 123K.
  • Across the 12 months ending September 2026, Salomon’s estimated Share of Search among waist belt brands worldwide increased from 77.6% to 81.6%.
  • Across the 12 months ending September 2026, Salomon’s estimated Share of Search among waist belt brands worldwide peaked at 84.8% in January 2026 and was lowest at 77.6% in October 2025.

How did search popularity change for waist belt brands worldwide in September 2026?

  1. In September 2026, Nathan gained estimated Share of Search among waist belt brands worldwide, from 17.4% to 18.3%.

  2. In September 2026, Salomon lost estimated Share of Search among waist belt brands worldwide, from 82.5% to 81.6%.

  3. Estimated monthly branded searches for Osprey worldwide rose 50% over 12 measured months, from 20 to 30 in September 2026.

Where does Salomon compete?

Salomon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski jackets6th of 60.28%Show ranking
Snowboard boots5th of 60.46%Show ranking
Trail running shoes6th of 60.82%Show ranking
Hiking footwear brands3rd of 69.8%Show ranking
Ski brands3rd of 55.5%Show ranking
Hiking boots4th of 64.5%Show ranking
Ski boots5th of 65.7%Show ranking
Hydration vests2nd of 638.9%Show ranking
Walking boot brands3rd of 419.3%Show ranking
Race belt brands2nd of 322.2%Show ranking
Running belts3rd of 624.3%Show ranking
Waist belt brands1st of 381.6%Shown above

How is Salomon measured?

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • hiking boots salomon
  • salomon hiking shoes
  • salomon x ultra

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Salomon your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.