How popular isSalomon in search?
In August 2026, there were an estimated 137K branded searches for Salomon worldwide which is up 46.8% over the last 11 months. Salomon holds 52.7% estimated Share of Search among ski brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which ski brands compete with Salomon?
Share of Search by month for Salomon, Rossignol, Atomic, K2, Head. The figures are in the table below the chart.
View monthly share of search table
| Month | Salomon | Rossignol | Atomic | K2 | Head |
|---|---|---|---|---|---|
| Oct 2025 | 26.3% | 46.4% | 13.9% | 9.3% | 4.2% |
| Nov 2025 | 18.9% | 49.8% | 18.3% | 10% | 3% |
| Dec 2025 | 17.8% | 46.9% | 21% | 11.5% | 2.8% |
| Jan 2026 | 16.2% | 52.1% | 19.1% | 10.5% | 2.1% |
| Feb 2026 | 16.1% | 45.2% | 24.8% | 11.1% | 2.7% |
| Mar 2026 | 28.1% | 43.4% | 15.9% | 8.7% | 3.9% |
| Apr 2026 | 39% | 42.2% | 8.5% | 4.6% | 5.7% |
| May 2026 | 45.6% | 42.7% | 3.8% | 3.1% | 4.7% |
| Jun 2026 | 56.5% | 32% | 4.3% | 2.9% | 4.3% |
| Jul 2026 | 55.6% | 31.5% | 5.2% | 3.5% | 4.2% |
| Aug 2026 | 52.7% | 28.4% | 8.5% | 5.7% | 4.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 137K | +5% | -3 points | |
| 2, held 2nd | 28.4% | 74K | 0% | -3.1 points | |
| 3, held 3rd | 8.5% | 22.2K | +83.5% | +3.4 points | |
| 4, moved from 5th to 4th | 5.7% | 14.8K | +82.7% | +2.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 4.7% | 12.1K | +22.2% | +0.4 pointsmoved from 4th to 5th |
1.
Salomon52.7%
Held 1st. 137K estimated branded searches, +5% vs prior month. Share -3 points.
28.4%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share -3.1 points.
3.
Atomic8.5%
Held 3rd. 22.2K estimated branded searches, +83.5% vs prior month. Share +3.4 points.
4.
K2
5.7%
Moved from 5th to 4th. 14.8K estimated branded searches, +82.7% vs prior month. Share +2.2 points.
5.
Head4.7%
Moved from 4th to 5th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.4 points.
Compare search popularity between Salomon and its closest rivals
How has branded search demand for Salomon changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Salomon worldwide rose from 93.4K to 137K.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski brands worldwide increased from 26.3% to 52.7%.
- Across the 11 months ending August 2026, Salomon’s estimated Share of Search among ski brands worldwide peaked at 56.5% in June 2026 and was lowest at 16.1% in February 2026.
- Across the 11 months ending August 2026, Salomon rose from 2nd to 1st among ski brands worldwide.
How did search popularity change for ski brands worldwide in August 2026?
5 changes
In August 2026, K2 overtook Head to rank 4th among ski brands worldwide, at 5.7%.
In August 2026, Atomic gained estimated Share of Search among ski brands worldwide, from 5.2% to 8.5%.
In August 2026, Rossignol lost estimated Share of Search among ski brands worldwide, from 31.5% to 28.4%.
In August 2026, Salomon lost estimated Share of Search among ski brands worldwide, from 55.6% to 52.7%.
Estimated monthly branded searches for Head worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
Where does Salomon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski jackets | 5th of 6 | 2% | Show ranking |
| Trail running shoes | 3rd of 6 | 2.2% | Show ranking |
| Hiking footwear brands | 2nd of 5 | 15% | Show ranking |
| Hiking boots | 2nd of 6 | 15.7% | Show ranking |
| Hydration vests | 2nd of 6 | 39.3% | Show ranking |
| Snowboard boots | 1st of 6 | 47.6% | Show ranking |
| Ski brands | 1st of 5 | 52.7% | Shown above |
| Ski boots | 1st of 6 | 75.6% | Show ranking |
| Running belts | 1st of 6 | 86.9% | Show ranking |
How is Salomon measured?
Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- hiking boots salomon
- salomon com
- salomon hiking shoes
- salomon x ultra
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Is Salomon your brand?
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