Brandwave

How popular isSalomon in search?

In August 2026, there were an estimated 137K branded searches for Salomon worldwide which is up 46.8% over the last 11 months. Salomon holds 2.2% estimated Share of Search among trail running shoes worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HOKA76.2%
  2. Brooks21.1%
  3. Salomon2.2%
  4. Inov-80.53%
  5. Altra0.02%
  6. La Sportiva<0.01%
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Which trail running shoes compete with Salomon?

Salomon against trail running shoes worldwide, by month

Share of Search by month for HOKA, Brooks, Salomon. The figures are in the table below the chart.

View monthly share of search table
MonthHOKABrooksSalomonInov-8AltraLa Sportiva
Oct 202579%18.5%1.7%0.74%0.02%0.01%
Nov 202577.6%19.9%1.6%0.84%0.02%0.01%
Dec 202579.4%18.4%1.6%0.58%0.02%0.01%
Jan 202676%21%2.2%0.78%0.02%0.01%
Feb 202676.3%21.3%1.8%0.66%0.02%0.01%
Mar 202676.2%21.4%1.7%0.66%0.01%0.01%
Apr 202677%20.6%1.7%0.66%0.01%<0.01%
May 202675.8%21.7%1.9%0.65%0.01%<0.01%
Jun 202675.9%21.3%2.2%0.57%0.02%0.01%
Jul 202674.3%22.5%2.5%0.63%0.02%0.01%
Aug 202676.2%21.1%2.2%0.53%0.02%<0.01%
Sep 2026——————

  1. 1.HOKA

    76.2%

    Held 1st. 4.8M estimated branded searches, +21.4% vs prior month. Share +1.9 points.

  2. 2.Brooks

    21.1%

    Held 2nd. 1.3M estimated branded searches, +10.7% vs prior month. Share -1.5 points.

  3. 3.Salomon

    2.2%

    Held 3rd. 137K estimated branded searches, +5% vs prior month. Share -0.3 points.

  4. 4.Inov-8

    0.53%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Altra

    0.02%

    Held 5th. 1K estimated branded searches, +13.6% vs prior month. Share 0 points.

  6. 6.La Sportiva

    <0.01%

    Held 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Salomon and its closest rivals

How has branded search demand for Salomon changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Salomon worldwide rose from 93.4K to 137K.
  • Across the 11 months ending August 2026, Salomon’s estimated Share of Search among trail running shoes worldwide held steady, from 1.7% to 2.2%.

How did search popularity change for trail running shoes worldwide in August 2026?

  1. In August 2026, HOKA gained estimated Share of Search among trail running shoes worldwide, from 74.3% to 76.2%.

  2. In August 2026, Brooks lost estimated Share of Search among trail running shoes worldwide, from 22.5% to 21.1%.

  3. Estimated monthly branded searches for Salomon worldwide rose 46.8% over 11 measured months, from 93.4K to 137K in August 2026.

  4. Estimated monthly branded searches for Altra worldwide rose 13.6% over 11 measured months, from 880 to 1K in August 2026.

  5. Estimated monthly branded searches for Inov-8 worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

Where does Salomon compete?

Salomon is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski jackets5th of 62%Show ranking
Trail running shoes3rd of 62.2%Shown above
Hiking footwear brands2nd of 515%Show ranking
Hiking boots2nd of 615.7%Show ranking
Hydration vests2nd of 639.3%Show ranking
Snowboard boots1st of 647.6%Show ranking
Ski brands1st of 552.7%Show ranking
Ski boots1st of 675.6%Show ranking
Running belts1st of 686.9%Show ranking

How is Salomon measured?

Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • hiking boots salomon
  • salomon com
  • salomon hiking shoes
  • salomon x ultra

Do you work for Salomon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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