Brandwave

Bogs vs Salomon:Which is more popular?

In September 2026, Bogs had more branded searches than Salomon among waterproof boots brands worldwide. Bogs had about 301,000 branded searches, while Salomon had 880. Bogs made up 2.7% of all waterproof boots brand searches we track, and Salomon accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Bogs and Salomon each appeared in two of the five answers. Salomon was mentioned before Bogs in two out of three answers that named either.

Among waterproof boots brands worldwide in September 2026

Who do people search for more?

Bogs, about 342 searches for every 1 for Salomon

Bogs 301K searchesSalomon 880 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Bogs in 2 of 5Salomon in 2 of 5

Who does AI recommend more?

Salomon, named ahead of Bogs in 2 of 3 answers

Salomon first in 2Bogs first in 1

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Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bogs and Salomon were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Salomon was listed before Bogs in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. KEEN2nd
  3. Timberland3rd
  4. Columbia4th
  5. Hunter5th
  6. Bogs6th
  7. Salomon7th
  8. Skechers–
  9. Clarks–
  10. Ariat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Bogs or Salomon more popular in search?

This chart shows how often people search Google for Bogs and Salomon by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.

Bogs and Salomon among waterproof boots brands worldwide, by month

Share of searches by month for Bogs, Salomon. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersTimberlandClarksAriatBogsColumbiaHunterMerrellKEENSalomon
Oct 202549%26.8%12%5.4%2.9%2.9%0.48%0.22%0.12%0.06%
Nov 202545.3%30.3%11.1%6.1%2.2%4.5%0.3%0.13%0.09%<0.01%
Dec 202544.1%29.5%10.8%7.2%2.7%5%0.36%0.16%0.11%0.03%
Jan 202648.6%26.6%11.9%5.3%2.9%3.7%0.48%0.26%0.12%0.01%
Feb 202651.4%23%12.6%5.7%3.1%3.1%0.62%0.34%0.15%<0.01%
Mar 202656.8%17%13.9%6.3%2.8%2%0.69%0.31%0.14%<0.01%
Apr 202656.9%17%13.9%6.3%2.8%1.9%0.69%0.38%0.14%<0.01%
May 202661.8%15.1%12.4%5.6%2.5%1.5%0.5%0.41%0.12%<0.01%
Jun 202659.3%14.5%14.5%6.5%2.4%1.7%0.59%0.39%0.14%<0.01%
Jul 202653.1%19.4%15.9%5.8%2.6%1.8%0.64%0.53%0.16%<0.01%
Aug 202653.2%19.5%15.9%5.9%2.6%1.8%0.53%0.43%0.13%<0.01%
Sep 202654.7%20%13.4%6%2.7%2.2%0.54%0.36%0.13%<0.01%

How has the Bogs and Salomon comparison changed over the last 12 months?

3 findings
  • Bogs was ahead of Salomon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bogs’ share of searches among waterproof boots brands worldwide moved from 2.9% to 2.7%, and its estimated monthly branded searches moved from 368K to 301K.
  • Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands worldwide moved from 0.06% to <0.01%, and its estimated monthly branded searches moved from 8.1K to 880.

How did search popularity change for waterproof boots brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Salomon worldwide fell 89.1% over 12 measured months, from 8.1K to 880 in September 2026.

  2. Estimated monthly branded searches for Bogs worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bogs’ and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bogs

1 branded search term

  • bogs

Salomon

1 branded search term

  • salomon waterproof boots

How the Brand Demand Index is measured

Other head-to-heads among waterproof boots brands

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