Brandwave

Hunter vs Salomon:Which is more popular?

In September 2026, Hunter had more branded searches than Salomon among waterproof boots brands worldwide. Hunter had about 60,500 branded searches, while Salomon had 880. Hunter made up 0.54% of all waterproof boots brand searches we track, and Salomon accounted for <0.01%. When we asked ChatGPT and Google AI Overviews about waterproof boots brands, Hunter and Salomon each appeared in two of the five answers. Salomon was mentioned before Hunter in two out of three answers that named either.

Among waterproof boots brands worldwide in September 2026

Who do people search for more?

Hunter, about 69 searches for every 1 for Salomon

Hunter 60.5K searchesSalomon 880 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Hunter in 2 of 5Salomon in 2 of 5

Who does AI recommend more?

Salomon, named ahead of Hunter in 2 of 3 answers

Salomon first in 2Hunter first in 1

Follow Hunter vs Salomon and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top waterproof boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hunter and Salomon were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Salomon was listed before Hunter in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merrell1st
  2. KEEN2nd
  3. Timberland3rd
  4. Columbia4th
  5. Hunter5th
  6. Bogs6th
  7. Salomon7th
  8. Skechers–
  9. Clarks–
  10. Ariat–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Timberland4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Merrell4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Columbia3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEEN3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bogs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hunter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Salomon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Skechers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clarks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ariat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about waterproof boots brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Is Hunter or Salomon more popular in search?

This chart shows how often people search Google for Hunter and Salomon by name. Each line represents a brand's share of searches for all ten waterproof boots brands we track, month by month, from English-language searches worldwide.

Hunter and Salomon among waterproof boots brands worldwide, by month

Share of searches by month for Hunter, Salomon. The figures are in the table below the chart.

View monthly share of searches table
MonthSkechersTimberlandClarksAriatBogsColumbiaHunterMerrellKEENSalomon
Oct 202549%26.8%12%5.4%2.9%2.9%0.48%0.22%0.12%0.06%
Nov 202545.3%30.3%11.1%6.1%2.2%4.5%0.3%0.13%0.09%<0.01%
Dec 202544.1%29.5%10.8%7.2%2.7%5%0.36%0.16%0.11%0.03%
Jan 202648.6%26.6%11.9%5.3%2.9%3.7%0.48%0.26%0.12%0.01%
Feb 202651.4%23%12.6%5.7%3.1%3.1%0.62%0.34%0.15%<0.01%
Mar 202656.8%17%13.9%6.3%2.8%2%0.69%0.31%0.14%<0.01%
Apr 202656.9%17%13.9%6.3%2.8%1.9%0.69%0.38%0.14%<0.01%
May 202661.8%15.1%12.4%5.6%2.5%1.5%0.5%0.41%0.12%<0.01%
Jun 202659.3%14.5%14.5%6.5%2.4%1.7%0.59%0.39%0.14%<0.01%
Jul 202653.1%19.4%15.9%5.8%2.6%1.8%0.64%0.53%0.16%<0.01%
Aug 202653.2%19.5%15.9%5.9%2.6%1.8%0.53%0.43%0.13%<0.01%
Sep 202654.7%20%13.4%6%2.7%2.2%0.54%0.36%0.13%<0.01%

How has the Hunter and Salomon comparison changed over the last 12 months?

3 findings
  • Hunter was ahead of Salomon in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hunter’s share of searches among waterproof boots brands worldwide moved from 0.48% to 0.54%, and its estimated monthly branded searches held steady at 60.5K.
  • Across the 12 months ending September 2026, Salomon’s share of searches among waterproof boots brands worldwide moved from 0.06% to <0.01%, and its estimated monthly branded searches moved from 8.1K to 880.

How did search popularity change for waterproof boots brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Salomon worldwide fell 89.1% over 12 measured months, from 8.1K to 880 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hunter’s and Salomon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hunter

1 branded search term

  • hunter io

Salomon

1 branded search term

  • salomon waterproof boots

How the Brand Demand Index is measured

Other head-to-heads among waterproof boots brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.