How popular isSalomon in search?
In September 2026, there were an estimated 123K branded searches for Salomon worldwide which is up 37.3% over the last 12 months. Salomon holds 14.1% estimated Share of Search among walking boot brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which walking boot brands compete with Salomon?
Share of Search by month for Merrell, Salomon, Meindl. The figures are in the table below the chart.
View monthly share of search table
| Month | Merrell | Salomon | Meindl | SCARPA |
|---|---|---|---|---|
| Oct 2025 | 79.2% | 10.8% | 8.9% | 1.2% |
| Nov 2025 | 81.6% | 9.5% | 7.8% | 1% |
| Dec 2025 | 80.8% | 10.5% | 7.5% | 1.2% |
| Jan 2026 | 76.7% | 11.7% | 10.2% | 1.4% |
| Feb 2026 | 78.5% | 11.8% | 8.4% | 1.4% |
| Mar 2026 | 80.2% | 11.8% | 6.9% | 1.1% |
| Apr 2026 | 81.4% | 11.6% | 5.8% | 1.2% |
| May 2026 | 81% | 12.3% | 5.6% | 1.1% |
| Jun 2026 | 82% | 12.8% | 4.2% | 1% |
| Jul 2026 | 78.4% | 14.6% | 5.6% | 1.4% |
| Aug 2026 | 77.9% | 15.2% | 5.6% | 1.4% |
| Sep 2026 | 77.6% | 14.1% | 6.9% | 1.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.6% | 680K | -1.3% | -0.2 points | |
| 2, held 2nd | 14.1% | 123K | -8.1% | -1.1 points | |
| 3, held 3rd | 6.9% | 60.5K | +22.2% | +1.3 points | |
| 4, held 4th | 1.4% | 12.1K | 0% | 0 points |
1.
Merrell77.6%
Held 1st. 680K estimated branded searches, -1.3% vs prior month. Share -0.2 points.
2.
Salomon14.1%
Held 2nd. 123K estimated branded searches, -8.1% vs prior month. Share -1.1 points.
3.
Meindl6.9%
Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +1.3 points.
4.
SCARPA1.4%
Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Salomon and its closest rivals
Every comparison with Salomon
36 comparisons
- Lange vs Salomon
- Salomon vs Tecnica
- Altra vs Salomon
- Brooks vs Salomon
- CamelBak vs Salomon
- Columbia vs Salomon
- HOKA vs Salomon
- K2 vs Salomon
- La Sportiva vs Salomon
- Merrell vs Salomon
- Osprey vs Salomon
- Salomon vs Vans
- Arc'teryx vs Salomon
- Helly Hansen vs Salomon
- Patagonia vs Salomon
- Salomon vs Spyder
- Salomon vs The North Face
- Burton vs Salomon
- Nitro vs Salomon
- 2XU vs Salomon
- Rossignol vs Salomon
- Head vs Salomon
- Meindl vs Salomon
- Atomic vs Salomon
- LOWA vs Salomon
- Nordica vs Salomon
- Inov-8 vs Salomon
- KEEN vs Salomon
- FlipBelt vs Salomon
- Amphipod vs Salomon
- Salomon vs ThirtyTwo
- Salomon vs SPIbelt
- Aonijie vs Salomon
- Salomon vs SCARPA
- Nathan vs Salomon
- Salomon vs Ultimate Direction
How has branded search demand for Salomon changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Salomon worldwide rose from 89.8K to 123K.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among walking boot brands worldwide increased from 10.8% to 14.1%.
- Across the 12 months ending September 2026, Salomon’s estimated Share of Search among walking boot brands worldwide peaked at 15.2% in August 2026 and was lowest at 9.5% in November 2025.
How did search popularity change for walking boot brands worldwide in September 2026?
4 changes
In September 2026, Meindl gained estimated Share of Search among walking boot brands worldwide, from 5.6% to 6.9%.
In September 2026, Salomon lost estimated Share of Search among walking boot brands worldwide, from 15.2% to 14.1%.
Merrell’s estimated Share of Search among walking boot brands worldwide has lost ground for 3 months in a row, from 82% to 77.6% in September 2026.
Estimated monthly branded searches for SCARPA worldwide rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.
Where does Salomon compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Ski jackets | 6th of 6 | 1.2% | Show ranking |
| Snowboard boots | 3rd of 6 | 1.9% | Show ranking |
| Trail running shoes | 5th of 6 | 2.1% | Show ranking |
| Hiking boots | 4th of 6 | 8.4% | Show ranking |
| Hiking footwear brands | 3rd of 6 | 9.8% | Show ranking |
| Ski brands | 2nd of 5 | 11.9% | Show ranking |
| Walking boot brands | 2nd of 4 | 14.1% | Shown above |
| Ski boots | 3rd of 6 | 19.6% | Show ranking |
| Hydration vests | 3rd of 6 | 25.2% | Show ranking |
| Waist belt brands | 2nd of 3 | 36.5% | Show ranking |
| Race belt brands | 1st of 3 | 56.5% | Show ranking |
| Running belts | 1st of 6 | 59.4% | Show ranking |
How is Salomon measured?
Brandwave collects information about searches that people make online using Salomon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- hiking boots salomon
- salomon hiking shoes
- salomon x ultra
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Is Salomon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.